Summary: 'Top-Notch Executive Resumes'
Title: Top Notch Executive Resumes: Creating Flawless Resumes for Managers, Executives, and CEOs;
Author: Katherine Hansen;
Publisher: Career Press, 2008;
Review: Top Notch Executive Resumes
By Rolf Dobelli, Chairman, getAbstract
The most essential component of any job search is, and has always been, the résumé. In this book, résumé specialist Katharine Hansen covers the basics and intricacies of résumé writing for candidates seeking executive positions. She explains, with thoroughness and an up-to-date sensibility, if not originality, that today's executive résumé must be more than a listing of positions and responsibilities.
Rather, it must detail the candidate's challenges and accomplishments while defining his or her "unique value proposition" and creating a personal brand. Hansen explains how to do this and offers numerous examples, samples and case studies. She describes how to create a portfolio of marketing tools in addition to your résumé. getAbstract recommends this thorough, comprehensive reference as a valuable resource for anyone seeking an executive position, right up to the C-level.
The New Résumé
A traditional résumé just doesn't stand out in today's competitive environment, particularly at the executive level. An evolved, technology-driven résumé emphasizes accomplishments, includes keywords for easy electronic sorting and defines the job candidate's brand. A management-level résumé must:
• Introduce you as an appropriate candidate for the status and rank of an executive.
• Instantly demonstrate your superiority over your competition.
• Define your brand by offering your "unique value proposition" and estimating your potential employer's return on investment (ROI).
• Explain how your abilities align with the company's mission and satisfy its "specific, compelling business need."
• Present your achievements in a way that explains your "strategic vision," "industry insights" and potential future contribution to the employer's organization.
When crafting your résumé, follow the acronym "FABUKA," which stands for: "focus, accomplishments, branding, uniqueness, keywords and appearance."
• Focus - Hiring managers often glance briefly at a résumé to ascertain quickly what the job seeker wants and offers. To survive this instant elimination round, focus your résumé by providing an easy-to-read headline and a list of key strengths. Center your name in capital letters on the top line. The second line should consist of your address and telephone numbers. Put your fax number and e-mail address on the third line. On the fourth line, use capital letters to list your top abilities. For example, you could write: "EXECUTIVE SALES LEADERSHIP • MARKETING • SOURCING • START-UPS."
• Accomplishments - Don't enumerate your daily tasks or catalog your duties. State your specific achievements, quantifying the results in a bullet-point list. You might say: "Increased territory sales by 50% during previous year" or "Increased revenue by recruiting, training and organizing efficient contract staff capable of faster processing time that optimized sales representatives' performance."
• Branding - Today, an executive is a brand. Explain your brand in your résumé by expressing your individuality, reputation and essence. Use branding statements, such as, "Specialize in raising the bar, creating strategy, managing risk, and improving the quality and caliber of operations." Or, "Uniquely positioned to deliver exceptional results in business-process management, solutions implementation and service delivery, combined with expert-level technical proficiencies in a Senior Project Management capacity."
• Uniqueness - As a sales sheet, your résumé must differentiate you from the competition. Depict yourself as the best person for the job, so hiring you seems like the only logical solution. Research the employer, and tailor your résumé to the specific job and industry. Stress your uniqueness by including testimonials or by using an unusual format.
• Keywords - Many employers store and organize data about job candidates in an "Application Tracking System" (ATK). Put keywords in your résumé to make it easier for an employer to find...
March 15, 2010; 10:52 AM ET |
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