More Ambitious Goals
Albert Einstein said, "We can't solve problems by using the same kind of thinking we used when we created them."
The Big Three CEOs should have brought new thinking to reflect the new reality they face. Instead of tinkering around the edges, they should have brought plans to fundamentally retool the auto industry. Yet as recently as last year they fought efforts in Congress to impose a national mileage target of 35 mpg by 2020.
They should have brought a business plan for hitting a 35 mpg standard by 2010. Such a move would require reversing the proportion of hybrids within their fleet - in January of this year, 2.1% of sales by US automakers were hybrids -- so they have a long way to go.
Posted by: email@example.com | December 10, 2008 3:53 AM
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