Brass Tacks

Well, now one bullet has been dodged, but there are more to come. But, like every other newspaper and print medium, the Globe's survival depends on the willingness of people to buy the paper and businesses to purchase advertising.

With huge and unprecedented competition, the willingness of both is uncertain. So the Guild is in an unenviable bargaining position. The Times, with its own problems taking precedence, can't be forced to continue to pay for a bad bargain, but if the Guild accedes, will the resulting, more modest enterprise even be able to keep the readership it has now?

By Slade Gorton

 |  May 5, 2009; 3:28 PM ET
Category:  Managing Crises Save & Share:                 
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