Doing smarter with less
Most organizations can't realistically do more with less, but they may be able to, if not forced to, do smarter. Fewer resources make all of the basics even more important: focusing on strategy, nurturing talent, insisting on accountability.
At Share Our Strength we did that through 2009, getting laser-focused on where we thought we'd find the greatest leverage, which was not in more support for the emergency food assistance in which we'd traditionally invested, but in more support for increasing access to existing food and nutrition programs like school breakfast and summer feeding for children who were eligible but not enrolled. Because we are a nonprofit, our "customers" are donors and as they recognized our sharper strategic focus, they rewarded it. Unlike the experience of many nonprofits, we ended up with our strongest revenues of any of the last four years.
When the economy rebounds and growth returns, an organization that has been forced to improve its fundamentals should find itself positioned to do more with more!
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