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Warren Bennis

Warren Bennis

Warren Bennis is University Professor and Distinguished Professor of Business at the University of Southern California. His newest book is 'Still Surprised: A Memoir of a Life in Leadership.'

Painfully simple failure

The key factor in Toyota's case and the other cases where successful organizations have lost their way is painfully simple: Leaders forget to obsessively remind people -- at every level -- of what's important. This is spectacularly true in the case of Toyota where their key competitive advantage has always been safety and reliability.

By Warren Bennis

 |  February 11, 2010; 10:01 AM ET
Category:  Corporate leadership Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   Del.icio.us   StumbleUpon   Technorati  
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Many cars are safe in today's market. Toyota cars were (still are in my opinion) reliable and well-built. I think Toyota fell into a bad mindset. Greed. See, Mr Toyoda, saving a quarter on each car cost you hundreds of millions to fix and destroyed Toyota's wonderful reputation. Cheap can be expensive.

Posted by: bruce19 | February 11, 2010 6:34 PM
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