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Marshall Goldsmith
Executive Coach/Author

Marshall Goldsmith

Marshall Goldsmith is an executive educator, speaker, coach and best-selling author. His most recent book is Mojo.

Injecting his own vaccine

Q: A cloud of volcanic ash grounds European airlines and the chief executives of KLM and British Airways join their crews on test flights to show that it is safe to fly. What do these actions say about the importance of symbolic involvement by top leaders in responding to crises?

I applaud the actions of the leaders who are joining their crews as a symbolic message to show that it is safe to fly.

One of the most inspirational people that I have ever met was Jonas Salk, who lived near me. Dr. Salk injected himself with the polio vaccine to show the world that he truly believed it was safe. He lived his commitment.

In my job as an executive coach, my mission is to help successful leaders develop positive, lasting change in behavior. One message that I always give leaders is that to help others develop - start with yourself! The greatest leaders lead by example, not by preaching to others.

By Marshall Goldsmith

 |  April 20, 2010; 5:22 AM ET
Category:  Corporate leadership Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   Del.icio.us   StumbleUpon   Technorati  
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