Personal committment

Q: A cloud of volcanic ash grounds European airlines and the chief executives of KLM and British Airways join their crews on test flights to show that it is safe to fly. What do these actions say about the importance of symbolic involvement by top leaders in responding to crises?

It is extremely important for leaders to demonstrate their personal commitment to an uncertain path they propose pursuing. It's an area in which actions speak louder than words ever could.

It's why university deans should continue to teach classes, CEOs to visit company locations and, for that matter, members of Congress not to exempt themselves from the effects of legislation they pass.

By George Daly

 |  April 20, 2010; 5:06 AM ET
Category:  Corporate leadership Save & Share:                 
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