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Archive: October 3, 2010 - October 9, 2010

Mark Zuckerberg needs to own it (and "it" is not what you think)

would feel pretty bad if I were Mark Zuckerberg. But then, if I were Mark Zuckerberg, I would look at my life, my business, and my net worth, and I would probably shrug it off (and maybe drop $100 million on the Newark Public Schools). But should he shrug it off, especially as the leader of a company which thrives off networks that purport...

By Paul Schmitz | October 8, 2010; 6:26 PM ET | Comments (2)

Zuckerberg's on his way

Facebook's popularity has often spoken for itself. But as Facebook grows beyond 500 million global users, readies one of the most hotly anticipated IPOs in recent memory, and finds itself the subject of a controversial new film, that all must change. Zuckerberg's stakeholder community has grown exponentially-and he is about to be more dependent on it than ever before. With investors...

By Robert Goodwin | October 7, 2010; 11:48 AM ET | Comments (1)

Game is good, but sometimes you can win without it

More generally, chief executive officers do not face the same "outside game" requirements as, say, political leaders. CEOs sell a product, while politicians are the product. Campaigning is inherently linked to a candidate's image because voters...

By Coro Fellows | October 7, 2010; 11:40 AM ET | Comments (1)

Matching 'outside game' to 'inside self'

Our culture still tends to equate extroversion with leadership and introversion with followership. The former is perceived as active (good), and the latter as passive (bad). Much too frequently, a quiet demeanor and reflective deliberation are not seen as leadership behaviors; while verbal, outgoing, decisive action is. I find it irresponsible to attempt to coerce someone who is being authentic into an acceptable, conventional role or societal stereotype of...

By Katherine Tyler Scott | October 6, 2010; 2:13 PM ET | Comments (0)

Zuckerberg's expensive lesson

Who wants to take on such an undertaking when there are not enough hours in the day to manage a company, build a market and deliver on the organization's promise to customers, employees and shareholders? (One can almost hear executives of different stripes and spots asking themselves this under their breath.) But this is not the relevant question. The key question is: which leader can afford not to develop a good outside game? And at this moment in history, the answer is...

By Nancy Koehn | October 6, 2010; 2:00 PM ET | Comments (1)

Zuckerberg rightly focuses on his 'inside game'

The very purpose of Facebook is to keep people informed about each other, not about Mark Zuckerberg, and he seems to be leading the organization effectively. His focus is on his "inside game" of continually making Facebook better every day, which he seems to be doing quite well. Perhaps the best "outside game" is a good "inside game".

By West Point Cadets | October 5, 2010; 11:46 AM ET | Comments (0)

Time to repair a tarnished image

In the past, Zuckerberg's relationships with his colleagues proved fragile. He lost a number of people who helped build the company. His challenge is to retain and enlarge a talented team, develop his business, and beat the competition. That will require him to clarify his philosophy of leadership and convince his people that he can be trusted to practice it.

By Michael Maccoby | October 5, 2010; 10:23 AM ET | Comments (1)

Leadership brand is more than a buzz word

A leader's brand radiates throughout the organization but it also carries to the outside. When the CEO is respected, it casts a halo of excellence around the organization. The prime example of this is Steve Jobs at Apple; his vision is Apple's mission. Similarly...

By John Baldoni | October 4, 2010; 10:55 PM ET | Comments (0)

First, investors look at the purse

t would be nice if the leaders of every corporation, large or small, could be described as Engaging, Believable, Inclusive, Transparent, Decent and Articulate. But that's not what the acronym "EBITDA" stands for. Rather it means "earnings before interest, taxes, depreciation and amortization," a rough measure...

By Paul R. Portney | October 4, 2010; 10:51 PM ET | Comments (0)

He'll figure it out

Would having a better outside image be a positive for Mark Zuckerberg? Of course. Good PR is always better than bad PR. On the other hand Mark has, at a very young age, figured out how to...

By Marshall Goldsmith | October 4, 2010; 2:31 PM ET | Comments (0)

Zuckerberg doesn't live his own company's story

one aspect of the Zuckerberg tale is fascinating for students of leadership: leaders should have a story to tell and they should embody that story in their own lives. Zuckerberg's story is about the power of connections and about the limits of privacy...

By Howard Gardner | October 4, 2010; 1:55 PM ET | Comments (0)

It's refreshing that Zuckerberg focuses on 'inside game'

It is true that the CEO represents the corporate brand, so attention must be paid to appearances and image as the "marketer in chief." But this must be balanced with "inside game," working diligently for shareholders and stakeholders to whom...

By Lt. Col. Todd Henshaw (Ret.) | October 4, 2010; 1:35 PM ET | Comments (0)

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