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Marshall Goldsmith
Executive Coach/Author

Marshall Goldsmith

Marshall Goldsmith is an executive educator, speaker, coach and best-selling author. His most recent book is Mojo.

He'll figure it out

Q: Facebook's young founder Mark Zuckerberg avoids press interviews, offers inscrutable answers at public forums and jealously guards his privacy--so much so that he is now the subject of an unflattering movie. Does Zuckerberg have to develop a better "outside game" to be an effective leader of his fast-growing company?

Would having a better outside image be a positive for Mark Zuckerberg? Of course. Good PR is always better than bad PR.

On the other hand Mark has, at a very young age, figured out how to make enough money to be one of the richest people in the world. He has also developed an idea that is being used by millions of people. Pretty impressive for a man of his age!

My guess is that Mark Zuckerberg will hire a few of the best PR and marketing people in the world. He will work with them to continually improve his image-and his company's image. He will get better at this over time.

By Marshall Goldsmith

 |  October 4, 2010; 2:31 PM ET
Category:  CEOs , Leadership development , Leadership weaknesses Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   Del.icio.us   StumbleUpon   Technorati  
Previous: Zuckerberg doesn't live his own company's story | Next: First, investors look at the purse

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