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Michael Maccoby

Michael Maccoby

Michael Maccoby is an anthropologist and psychoanalyst globally recognized as an expert on leadership. He is the author of The Leaders We Need, And What Makes Us Follow.

Time to repair a tarnished image

Q: Facebook's young founder Mark Zuckerberg avoids press interviews, offers inscrutable answers at public forums and jealously guards his privacy--so much so that he is now the subject of an unflattering movie. Does Zuckerberg have to develop a better "outside game" to be an effective leader of his fast-growing company?

Mark Zuckerberg has become the poster boy of the most connected and least related generation in history. With the contributions of Harvard classmates he built the hugely successful business that facilitates this connectivity. With his 100 million dollar contribution to the Newark school system, he has begun to polish an image tarnished by The Social Network film. He has strengthened his management by partnering with Sheryl Sandberg, who brought with her to Facebook experienced personnel from Google.

In the past, Zuckerberg's relationships with his colleagues proved fragile. He lost a number of people who helped build the company. His challenge is to retain and enlarge a talented team, develop his business, and beat the competition. That will require him to clarify his philosophy of leadership and convince his people that he can be trusted to practice it. He must articulate the purpose of Facebook, the practical values (like collaboration and openness) that are necessary to achieve that purpose, the ethical and moral reasoning that will guide his decisions (including issues of user privacy), and the way results will be described and measured. The kind of people Zuckerberg needs on his team will, of course, hope to get rich. But they will be motivated creatively because they are inspired by their leader and his purpose.

By Michael Maccoby

 |  October 5, 2010; 10:23 AM ET
Category:  A leader's team , Accomplishing Goals Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   Del.icio.us   StumbleUpon   Technorati  
Previous: Leadership brand is more than a buzz word | Next: Zuckerberg rightly focuses on his 'inside game'


Please report offensive comments below.

Z has no credibility based on what I've read about his past. Why would I share any private facts of myself there as long as he is associated with Facebook?

Posted by: citizen625 | October 10, 2010 10:20 AM
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