Face time still matters
Question: Through the effective use of online social media, a small group of political amateurs were able to organize and instigate street demonstrations across Egypt that now threaten to topple the Mubarak regime. How does their success change our notions of what leadership in the Internet age is all about?
As trendy (and accurate) as it is to focus on the power of social media in this digital age, when it comes to leadership, face-to-face is still the most preferred, productive and powerful communication medium. Here's why: In face-to-face meetings, our brains process the continual cascade of nonverbal cues that we use as the basis for building trust and professional intimacy. Face-to-face interaction is information rich. We interpret what people say to us only partially from the words they use. We get most of the message (and all of the emotional nuance behind the words) from vocal tone, pacing, facial expressions and body language. And we rely on immediate feedback--the instantaneous responses of others--to help us gauge how well our ideas are being accepted.
So if you want your message to capture attention, inspire people or to build a relationship, I'd advise you to deliver it in person.
Posted by: lizpyoung | February 8, 2011 6:04 PM
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