The Career Coach is In

Your objective is the job


Some people say I should have an objective at the top of my resume. Others have said "no." What do you think?


Assuming you are already working and not looking at your first "entry level" position, I suggest that you DO NOT use an objective. Look at it this way, why else would you be applying for the position if it wasn't your "objective" to get it??

Instead, I suggest using a "summary of qualifications," or a profile or overview which outlines the experience you bring to the table. Make it a quick snapshot of your strengths, expertise and skills. It should be your "10 second pitch" in writing. Trust me, I talk to enough hiring managers to know if you don't engage them early on in your resume, most likely, they won't read further. Take the time to tailor your summary to the job description so that they see how your skills translate to the position they are looking to fill. Don't assume they will do that. You have to do the work for them!!!

Here are two examples:

"Senior level marketing professional with demonstrated experience in staff development, customer relationship management and strategic planning. Strengths include financial management, working with diverse populations and communications." Expertise in:
(List, in two columns, six to bullets of skills here).

Or maybe...

"Marketing executive with experience in customer service, database management and staff leadership. Detail oriented, effective verbal and written communication skills and committed to moving an organization forward." Strengths include: (Again, list bullets underneath).

Now, doesn't this engage you, especially if those are the skills you Mr/Ms HR Manager, are looking for? You may have your list of skills in your computer and based on the job description, just do a cut and paste. You may even want to use some of the buzz words from the job description in the summary. Very easy to do!

Remember, this is a summary of your SKILLS and STRENGTHS--not a place to go into a lot of detail about your experience. Don't make it a job description. Make it more of a "This is an overview of what I bring to the table and how I can help you solve your problem."

All the best to you in putting your profile together.


Marshall Brown

 |  August 24, 2010; 6:01 AM ET  |  Category:  Career Change , Job Search , Resumes Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   StumbleUpon   Technorati  
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