The Career Coach is In

Cover letters that work

Question:
Can you give me some quick tips on how to write an effective cover letter?

Answer:
I want to caution you though that each cover letter needs to be tailored to the specific job that you are applying for. You can't just have one template anymore and use that for every position. If you can, take the time to find out what the unique problems, challenges etc. of the organization might be. Show them how you have the qualifications to help them solve their problems. And YES, even though you might have some of this your resume, be sure to key in on some of the main issues in the cover letter as well.

First Paragraph - The "Hook"
Introduce your qualifications up front.
Tell them a story.
Drop a name.
Highlight something about their business.
Jump right into your results.
Ask a question that makes them think.

Middle Paragraph - The "Pitch"
You've hooked 'em, now sell 'em!
Highlight your relevant qualifications and results.
Target what they need or want.
Make it clear, easy to read--don't be shy.

Last Paragraph - The "Close"
Write a quick summary, preferably one sentence.
Call to start the action (phone call, interview).
Tell them how to contact you.
Thank them.

Good luck in writing successful cover letters!

By

Marshall Brown

 |  October 13, 2010; 6:13 AM ET  |  Category:  Cover Letters , Job Search , Resumes Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   Del.icio.us   StumbleUpon   Technorati  
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