Ashok Bajaj
Restaurateur

Ashok Bajaj

Owns seven restaurants in the District, including the four-star Rasika and the recently opened Bibiana.

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Building on strength, name recognition

Q: Does success breed success? Are people more likely to succeed if they wind up with a successful organization like the New York Yankees or performing beside stars such as Derek Jeter? How often does the expectation and aura of success become a self-fulfilling prophecy?

I do believe that success breeds success. A successful organization can draw better talent when the existing members are strong because it has name recognition. A successful, long-standing organization has the ability to sustain both the upturns and downswings of a weak economy.

However, having a successful name in the marketplace does not guarantee success in everything else you do. When I open a new restaurant, I take nothing for granted. Even though I have several successful ventures, my past successes do not guarantee the success of a new restaurant -- each presents a new set of challenges that I must account for as a restaurateur.

Long-standing successful companies are all time-tested. The chances of them being successful in the future are certainly greater than others.

By Ashok Bajaj  |  November 6, 2009; 1:57 PM ET  | Category:  successful connections Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   Del.icio.us   StumbleUpon   Technorati  
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