Garrison Wynn
Speaker, Consultant, Author

Garrison Wynn

Founder of Wynn Solutions, this keynote speaker is a former stand-up comedian and author of "The Real Truth About Success

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How, ho, how?

Q: What accounts for the fat guy's success as an enduring, worldwide symbol of the holiday? The quirky suit? The fawning elves? The antlered entourage? How often do unlikely figures catch fire and seize the popular imagination?

Ho, ho, how did that happen!

Normally a fat guy in a bad suit can't get a second job interview, much less his own holiday and a gaggle of supportive elves! The flying caribou pulling a big red sled is a bit disturbing as well. But people don't choose what's best -- they choose what they are the most comfortable with sometimes, regardless of how strange it is.

It took more than 30 years to get seat belts in cars but apparently the Pet Rock was green-lighted at the first meeting (if you get one of those for Christmas you may be stuck in '70s time warp). Things that really catch on usually have a combination of things going for them. These things include: A look that gets attention, a time in the market where things seem boring or overdone (like now, for example) and people like to show it to others and/or talk about it.

During the Civil War when the When when hope was needed.Santa image was created, we were looking for hope. Years later when that image was used in marketing ads by Coca-Cola it was because hope plus gifts for kid's equals dollar signs. So if you are asking yourself whether Santa Claus has become too commercialized it's because we have forgotten he actually started out that way!

By Garrison Wynn  |  December 22, 2009; 2:16 PM ET  | Category:  branding Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   Del.icio.us   StumbleUpon   Technorati  
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Good point on the commercialization of Santa. While it is fun to watch our children go nuts on Christmas Day, we forget to educate them on what we are actually celebrating and instead concentrate on finding that one Santa toy that will make them go out of their minds with joy (well, for about 15 minutes anyway). If families would take the time to educate and discuss why these traditions are important to us, then maybe our children would grow up to be more generous and less influenced by the latest must-have toy or gadget.

Posted by: alexmason | December 23, 2009 4:31 PM
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