Virginia Bianco-Mathis
University professor, author

Virginia Bianco-Mathis

Business department chair of management programs at Marymount University and author of two books on executive coaching.

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A heroic rebel

Q: Not every product the Apple CEO has introduced has been a hit. So what accounts for the aura of incredible success that surrounds Steve Jobs? Why don't others who are possibly just as successful become cult figures like he has?

The aura of success that surrounds Steve Jobs seems to be coming from two different mindsets: one emotional and one rational.

On the emotional side, Steve Jobs is a hero and a rebel. He represents someone who refuses to accept the Microsoft regime. He took on Goliath and won.

There is a part within all of us that enjoys seeing this kind of triumph -- a king dethroned, a monopoly curtailed, a giant brought to his knees by a lone ranger.

On the rational side, Steve Jobs has been behind some of the most innovative and unique technology of the time. Having a keen business mind and a creative spirit, he navigates around the big dogs, seizes a niche, and emerges on the other side with tools that catch the fancy of the present generation: slick, convenient, modern, versatile, top-quality, and responsive.

People pick up an Apple product and say, "Yes, I think I do need this. Cool." Lastly, Steve Jobs makes mistakes and just keeps on going. A flop is just gist for a future success.

By Virginia Bianco-Mathis  |  February 1, 2010; 12:02 AM ET  | Category:  Aura of Success Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   Del.icio.us   StumbleUpon   Technorati  
Previous: A different drummer | Next: David slays Goliath

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