Tamara Darvish
Business executive

Tamara Darvish

Vice president of Darcars Automotive Group and chairwoman of the board of the Washington Area New Automobile Dealers Association.


A fine carmaker

Q: The once admired carmaker is reeling from revelations about uncontrolled acceleration and the recall of millions of vehicles. Can the company ever regain its renown for quality and its aura of success? Is success always linked to reputation? Would you buy a Toyota now?

As a Toyota dealer, we at Darcars Automotive Group have performed more than 7,500 recall repairs since the recall began.

Once we explain the remedy, our customers have confidence in the repair, and continue to have confidence in the safety of Toyota. Toyota is committed to making the recall campaign proceed in a way that helps to ensure customer safety and satisfaction.

Like us, Toyota put the safety and satisfaction of their customers above anything else.
They have provided parts and technical training we needed quickly and efficiently so that we may continue to provide our customers with the level of service that they expect and deserve. Toyota is a also a terrific corporate citizen.

Last week, we were surprised by the attacks on Toyota's reputation by some Members of Congress. Every automaker has recalls, but Toyota has had an outstanding record. It ranks third in the fewest number of consumer complaints. In the last 10 years, it has had only 11 percent of the recalls in the U.S., while others account for 30 percent to 40 percent.

Unfair attacks on any product's reputation can affect a consumer's willingness to buy that product. Toyota is experiencing its very FIRST involuntary recall in 52 years. In the past 12 months alone, the Detroit Three had 141 recalls. How many of those did you read about in the media?? How many of those were subject to Congressional hearings??

No one is perfect. But, in automobile manufacturing, statistically, Toyota is as close (by far) as you can get! Safety - Quality - Dependability - Reliability.

By Tamara Darvish  |  March 1, 2010; 3:55 PM ET  | Category:  Recovering from failure Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   Del.icio.us   StumbleUpon   Technorati  
Previous: Killer floormats | Next: Toyota can bounce back


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Isn't this a bit of a self-interested statement by Ms. Darvish?
As such, I'm not sure what value it adds to the discussion or the debate.
Toyota, in the spirit of many a corporation (and Japanese corporations are no exception) did what it did to protect profits at the expense of safety.
They are no Johnson & Johnson during the Tylenol scandal. With J&J, something happened to their product due to malicious actions of a third party. Here, Toyota did (or failed to do) something to the detriment of their customers.
Why should I be persuaded that they are "leaders" by someone (Ms. Darvish) - who, through the use of obvious lobbying talking points - reveals her open self-interest in Toyota's continued ignorance of the fundamental problems of too quick growth and general corporate hubris?
Tell me Ms. Darvish - What is "unfair" about the attacks?
(unfair is a nice buzz word delivered straight from the playbook of Quinn & Gillepsie, Toyota's newly hired US PR firm)
Unfair? Are the drivers and victims lying? Are they saying something that is not true about these cars? A spotlight on bad behavior - whether brighter or dimmer than others - does not render the attack unfounded (nor does it discredit the attacker).

Toyota screwed up, plain and simple. Next, they tried to cover it up. Just because they were good boys when they were young does not make them good as grown ups.

Unsafe - Untrustworthy - Disconnected - Duplicitous.

Posted by: dcresident21 | March 1, 2010 9:50 PM
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Toyota was knew the potential problem of fly by wire in harsh environments. It is a huge cost savings. The domestic auto companies did not move in that direction for that one reason. Toyota took a gamble against the safety of its customers. It lost. Now it has to pay and pay big.

Posted by: Americacares | March 1, 2010 7:16 PM
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