Tom Heath
Washington Post columnist

Tom Heath

Business reporter and Value Added columnist for The Washington Post.

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They'll be back

Q: The once admired carmaker is reeling from revelations about uncontrolled acceleration and the recall of millions of vehicles. Can the company ever regain its renown for quality and its aura of success? Is success always linked to reputation? Would you buy a Toyota now?

Toyota is going through a difficult period, just as many other companies have. Think Ford, Johnson & Johnson, Exxon, even The Washington Post.

Of course the company can regain its reputation for quality. Reputations are built not only on long-term success, but also on how you handle difficulties and failures. Toyota's decades of success have been built on a culture and infrastructure that, barring a complete breakdown of the culture, will surely weather this storm.

I would certainly buy a Toyota. Maybe even more so now, when they could be lowering prices and making deals to bring customers in to their stores.

By Tom Heath  |  March 1, 2010; 12:01 AM ET  | Category:  Recovering from failure Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   Del.icio.us   StumbleUpon   Technorati  
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