Q: Is it delightful or depressing that David DeVore has been able to turn a YouTube video of his woozy 7-year-old son into a six-figure business? Is this just another version of stage parenting or something more troubling? How do you think the marketing will affect DeVore's son when he gets older?
Last week, I was a guest speaker at the book launch of Jennifer Abernethy's new book, The Complete Idiot's Guide to Social Media Marketing. And while there, I met David DeVore, the creator of the David After Dentist phenomenon. I was impressed with his sincerity and his "I still can't believe this is happening!" persona.
The question has been asked if it is delightful or depressing to use our kids as profit centers, and my response is that it is neither good nor bad. Rather, it is life! Life often gives us twists and turns that we could not possibly script, even in our wildest dreams. Sometimes they are good and sometimes they are bad. Either way, you must deal with them and make the most out of the situation.
David DeVore took a funny video of his son after a dental visit and posted it on the Internet. It exploded! People watched it and passed it on. Soon it became an Internet hit.
That's no different than the boy from Taiwan, who sings "I Will Always Love You" so beautifully! Now he is an overnight success.
People watched little David and listened to his funny questions. He has become an overnight celebrity! As a result, there were requests for interviews and for more information on this funny little boy, and in the process a cottage industry was created.
Is it good? Is it bad? I would say this is life! This is life happening in the Internet age. And this dad is riding the wave, as long as it lasts. If it were a horrific set of circumstances, he would also have to ride the wave until it ended. So I think he should make the most out of this moment as well.
In my book, It Only Takes A Minute To Change Your Life, I share that "life is strange with its twist and turn, as everyone will eventually learn."
We have things that happen that may only take a minute, but can literally change your life, if you have a positive attitude and outlook. I hope that Big David DeVore and Little David DeVore will each have a positive attitude and a positive outlook and keep that attitude as life continues to evolve.
If experience opens some doors, then great. If it generates some money for Little David's college fund, then great! And if nothing else comes from this, then great. It was a nice ride. Either way, it is life!
Good or bad, life happens and our job is to navigate it the best we can, and make the most of it. Life is short and unpredictable, so I recommend you eat dessert first, and enjoy the ride.
Posted by: peley1946 | April 15, 2010 1:11 AM
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