Twitter your way to a job
I spent some time talking with my new editor yesterday about how I should use Twitter to help promote the blog and get in touch with more people who are interested in reinvention and success. I have to admit, Twitter still confounds me. I know people who swear by it, but I haven't gotten it down yet. After talking to him, I took out a a book I was sent by a publicist recently called "The Twitter Job Search Guide: Find a Job and Advance Your Career in Just 15 Minutes a Day." The book, by authors Susan Britton Whitcomb, Chandlee Bryan and Deb Dib, promises to help job seekers get information on more than 500,000 jobs, "get in front of" people who are hiring and have more fun looking for a job.
Social media outlet as job tool. What will they think of next?
The authors are career experts. Whitcomb (@SusanWhitcomb) trains career coaches and has written several books about searching for a job, including "Resume Magic" and "Job Search Magic." Bryan (@chandlee) is a former consultant to Microsoft, a job search expert and "social media evangelist," according to the book. Dib (@CEOCoach) is an expert in branding and career communications. "In this book you will find a wealth of information on using Twitter to build your personal and career brands; grow your network; increase your visibility; attract attention as a subject-matter expert; expand your knowledge of your industry, profession and target companies; and have some fun on a personal level as well."
And they promise to help you do that in the same amount of time it takes to prepare and eat a breakfast parfait.
The authors say social media as a job tool can be used effectively even by those of us who are not tech savvy--Twitter NOOBs, that's Twitter shorthand for newbie. The authors did not overstate. The book explains Twitter terms like "hashtags," which are used to find tweets related to certain subjects and search techniques like "following" people who have similar interests. It offers insight into other social media outlets like Facebook and LinkedIn and how each are used by job searchers and employers. It offers advice on how to get the most effective use of Twitter and provides information about how to access job hunting help. With Twitter entries being limited to 140 characters, I was wondering how it could possibly be used to tell employers about you. In chapter 10, the authors teach us how to create a 160me, a bio where you can expand the characters to 160 to maximize your message. That one floored me.
The book also contains information on Twitter shorthand--deets for details, TIA for thanks in advance, etc. My 16-year-old son knew most of the shorthand terms and I knew some, but it was helpful to me to learn the magic. I always thought that one tweet was as good as any other tweet, but not so! The book offers advice on how to make your tweets more interesting and therefore more likely to get you the attention you want when reaching out to employers. It also talks about how you can be most effective using Twitter as a networking tool, about "listening" to learn what others are tweeting about and reading what others are tweeting about to discern trends.
"The Twitter Job Search Guide" offers usuable information. I plan to pass it on to some of my readers who have been looking for jobs. I will blog later about how they use it to help in their job searches.
Avis Thomas-Lester| May 3, 2010; 5:00 AM ET Save & Share:
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Posted by: hirelance | May 3, 2010 8:54 PM
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