Going for It: Woman Warrior

Trust is a valuable metric on the Web

As is probably  clear by now, I love pretty much every aspect of my job.  One of the most personally fulfilling activities that falls under my purview at Bandsintown is responding to user feedback.  Whether positive or negative, listening closely and responding appropriately gives us the opportunity to build trust, one of the most valuable assets on the Web.

As a "Web worker," I try never to forget that behind every "metric" is a human.  Each page view, click through and unique visitor represents the action of a living, breathing individual building a relationship with our site or data.

When someone incorporates your site into their daily lives, they are taking a risk. When a developer takes the time to build a product using your data, they are taking a risk. They are trusting you to be there, to be reliable and to be accurate.

Interaction on the Web  may be "digital," but what underlies it is fundamentally human-- trust.
By

Alexis Rodich

 |  December 10, 2009; 9:05 AM ET Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   Del.icio.us   StumbleUpon   Technorati  
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