Going for It: Woman Warrior

A Valentine's Day "GoodCrush"

Another startup that I thought would be fun to highlight in the spirit of Valentine's Day is GoodCrush, a site that launched last week and that allows college students--and, apparently Googlers-- to discover who at their campus has a crush on them using their domain specific e-mails.

GoodCrush is a resident company at DogPatch Labs in New York, where I met founder Josh Weinstein. A recent graduate of Princeton, this is Josh's first startup, so I asked him a few questions about his own path to success in turning what started as a light side project on the campus Princeton into a viable business.

How do you keep focused on moving the company forward and not worry about the risks of not succeeding, especially so early on?

It helps to have good teammates. If you don't have good people working with you, it's a recipe for disaster. I've been trying to keep a good plan of what to do immediately while still keeping a long-term series of goals in mind. Otherwise it's tough to tell whether or not progress is actually being made. Many things are out of my control and do not always go according to plan, accepting that and doing my best to stay prepared allows me to worry less about risks in the future and focus more on how to improve in the here and now.  

Another motivating factor, now that we've launched, is to see users interacting with the site by way of traffic and feedback.

What role does community play in success in your experience and how does working in an environment like DogPatch Labs contribute to your success?

Community is critical! If not for an alumni who connected me to the person who connected me to FirstMark Capital, our seed investor, GoodCrush would not be what it is now. If not for the excellent and vibrant New York entrepreneurial scene and some of my friends that are entrepreneurs, it would be a much less enjoyable and meaningful experience.

Working in an environment like Dogpatch Labs is excellent--it brings the already great camaraderie amongst NYC entrepreneurs to a place where everyone is readily available to help and collaborate with one another.

On a completely different note, any tips for successfully turning a crush into a valentine?

Well, for college students it's easy--they can use the CrushFinder! For those out in the real world, I'd go with chocolate.

Alexis Rodich

 |  February 16, 2010; 2:00 PM ET Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   Del.icio.us   StumbleUpon   Technorati  
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