Going for It: Woman Warrior

Keep trying if you want to succeed

When was the last time you went to Starbucks? If you are anything like me, the more appropriate question may be "When was the last day you did not go to Starbucks?"

It's hard to believe that something as ingrained in our culture as Starbucks came close to never getting off the ground.  In his book, Pour Your Heart Into It, Starbucks President and CEO Howard Shultz describes his experience raising his first round of capital
from private investors.  He approached more than 250 investors and 217 of them said no.

I cannot remember persisting through more than a handful of rejections. Shultz had the vision, tenacity and faith in himself and his idea to find a window when door after door was slammed in his face.

It reminds me of a little poem my mom used to sing with me when I was a small girl: "If at first you don't succeed, try, try again." Only the success lesson in this is more like, "If at first you don't succeed, try, try (and try and try) again."

Alexis Rodich

 |  September 29, 2010; 6:52 AM ET Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   Del.icio.us   StumbleUpon   Technorati  
Previous: Sharing your goals for success | Next: Differing paths to the top

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