Going for It: Woman Warrior

Right resources, right time

It always amazes me when the right thing happens at the exact right time, even though it shouldn't because I firmly believe that the "right things" always occur when you are more open to them in the first place.

Over the past few months I've become increasingly interested in a particular marketing methodology  because it balances my creative nature and bias toward quantitative methodologies.  I discovered this approach to marketing not in business school, but through the writing of folks like Sean Ellis and Andrew Chen.

Although this methodology piqued my interest in marketing like never before, it also presented me with the challenge of trying to identify  those whose best practices I can learn from, as well as develop the underlying skill set on my own.

Right when I had begun to feel uncertain about next steps, especially since Sean Ellis and Andrew Chen are on indefinite breaks from blogging, two doors opened for me last week.

The first was the offer of a "Lean Startup" bundle from Appsumo, which included eBooks by both Chen and Ellis, as well as several others whose approach to marketing and product development I had been very interested in exploring.

The second was the discovery that a new co-worker at the Hive is a marketing consultant particularly versant in this methodology.

So now I have the best of both worlds, the work of thought leaders to study and a local expert and community member to bounce ideas off of and learn from.

By

Alexis Rodich

 |  October 12, 2010; 6:47 AM ET Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   Del.icio.us   StumbleUpon   Technorati  
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