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'Demon sheep' campaign ad: Creepy or genius?

California senatorial candidate Carly Fiorina (R) released a highly unusual attack ad featuring a red-eyed man dressed as a sheep crawling on all fours in a meadow. The spot prompted a wave of jokes on Twitter, as well as some deftly calculated mockery from critics of her campaign, including her opponents.

By Jodi Westrick  |  February 4, 2010; 2:09 PM ET  | Category:  National Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   Del.icio.us   StumbleUpon   Technorati  
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It's a little creepy but mostly just a semiotic failure. OK, her opponent is a pig. No, he's a sheep. No, he's a wolf in sheep's clothing. No, he's a guy crawling around on all fours pretending to be a wolf in sheep's clothing with a paper bag over his head with red LED eyes. Uh, OK.

It also looks really amateurish in terms of how many still pictures it had in it, like it was done by high school students at home.

And her "Carlyfornia" thing is so close to the Red Hot Chili Peppers "Californication." Is that what she wants to say?

Posted by: elizestrada | February 5, 2010 8:41 PM

The sheep aren't nearly as creepy as Fiorina herself.

Posted by: AxelDC | September 22, 2010 3:04 PM

Not creepy at all. Freddy Krueger this ain't. Just a clever entertaining way of getting a message across when obviously a Spielberg budget was not in the cards.

Nothing creepy re Fiorina either. She is a strong determined well-intentioned woman - she will be good for CA and has my vote.

Posted by: soozsooz | September 22, 2010 6:34 PM

Agree with AxelDC, Fiorina's much creepier. The ad was sophmoric, more than anything.

Posted by: clampson | September 22, 2010 7:32 PM

And Soozsooz, I'll be canceling out your vote on Election Day, with a happy smile!

Posted by: clampson | September 22, 2010 7:32 PM

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