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Should Preakness be marketing itself with infield beer promotion?

Attendance for the infield at the 2009 Preakness Stakes was down significantly from previous years, and organizers didn't have to look far to figure out why: A first-time ban on BYOB accommodations. This year, they're launching a major debauchery offensive.

The initiative, called 'Get Your Preak On', includes cheaper tickets, a $20 bottomless mug of beer, bands and a bikini contest. All at a horse race.

Are these youthful marketing measures needed for more revenue while the track is struggling to stay afloat? Are they appropriate? Weigh in below.

By Cameron Smith  |  May 13, 2010; 7:04 PM ET  | Category:  Local , National Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   Del.icio.us   StumbleUpon   Technorati  
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Comments

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when did capitalism become offensive ???

those horses ain't runnin for jelly beans, pollyanna

Posted by: nada85484 | May 14, 2010 2:02 AM

I would say let the good times roll as long as the people who abuse their bodies with copious amounts of alcohol and whatever else realize when they leave the long arm of the law is waiting for them on the roads.
And a DUI is the nastiest thing to have to deal with.

Posted by: keithlb28 | May 14, 2010 9:54 AM

Drunken revelry in the infield is as much a Preakness tradition as is painting the weathervane in the winner's colors. My 50 year-old boss fondly remembers lugging in a keg with his Univ. of Maryland buddies. There's plenty of expensive seats and quiet decorum available for customers who actually want to watch the horse race. And by the way, Wa Po, it would be nice if you'd occasionally cover horse racing that isn't occurring in our backyard.

Posted by: greyK | May 14, 2010 10:11 AM

I don't have a problem with drunken morons drinking bottomless mugs of carbonated swill; I have a problem with these obnoxious tosspots then stumbling out to their cars and killing people.

Posted by: CubsFan | May 14, 2010 10:26 AM

Not too worried. Based on my experience with such things at the St. Louis Cardinals game I attended in April, the line for refills will be intimidating and will slow down the binge, especially if you require max one mug to a person.

Posted by: Nemo24601 | May 14, 2010 11:19 AM

I'm sure the streets will be safer now. Make sure your auto and medical insurance is paid up. If this is what it takes to save the horse racing industry, it's really in trouble.

Posted by: jckdoors | May 14, 2010 11:42 AM

The comments to this entry are closed.

 
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