Should Preakness be marketing itself with infield beer promotion?
Attendance for the infield at the 2009 Preakness Stakes was down significantly from previous years, and organizers didn't have to look far to figure out why: A first-time ban on BYOB accommodations. This year, they're launching a major debauchery offensive.
The initiative, called 'Get Your Preak On', includes cheaper tickets, a $20 bottomless mug of beer, bands and a bikini contest. All at a horse race.
Are these youthful marketing measures needed for more revenue while the track is struggling to stay afloat? Are they appropriate? Weigh in below.
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