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Which collegiate branding campaign is the worst?

American University has embraced the term "wonk," handing out T-shirts with slogans like "Legal Wonk" and "Arts Wonk" as branding becomes a popular buzzword in higher education.

Have another nominee? Leave it in the comments below.

By Local Editors  |  September 23, 2010; 9:40 PM ET Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   StumbleUpon   Technorati  
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AU is pitiful.

Posted by: AHappyWarrior | September 23, 2010 10:29 PM

As a University of Maryland alumnus, I thought "fear the turtle" was cute but has lived out its welcome (I think there's now a new campaign in College Park, perhaps in hopes the university can win Big Ten membership and thus get plenty of research $), but as someone not unfamiliar with Drake -- I spent two years graduate study at Iowa State, and occasionally visited Drake's campus in Des Moines -- all I can say is, what were they thinking? Drake's a fine institution, and the "D+" connotation evokes memories of the "gentleman's C" and such. All the cutest bulldog contests (in honor of Drake's mascot, held in conjunction with the Drake Relays each spring) in the world can't erase the bad vibes from that slogan, one former Drake student Steve Allen would have mocked to high heaven.

Posted by: VPaterno | September 24, 2010 6:27 AM

AU's Wonk campaign is cool. It's cutting edge. It's what a marketing campaign is supposed to be. Drake's is insulting. And Catholic's is extremely boring.

Posted by: OmnipotentOne1 | September 24, 2010 8:05 AM

AU is pitiful.



Your comment is pitiful. It's useless without context.

AU is actually a decent school and I know several very successful people who obtained their education there.

Posted by: AutumnBanter | September 24, 2010 11:47 AM

I'd rather be at AU than Maryland.

Posted by: ravensfan20008 | September 24, 2010 12:23 PM

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