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What do you think of Amazon's plan?

Amazon has quietly patented a way for people to return gifts before they receive them. What do you think about it?

By Local Editors  |  December 26, 2010; 8:03 PM ET Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   StumbleUpon   Technorati  
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Absolutely beautiful.

Looking at it from both sides: Who wants gifts with no thought put into what the recipiant might want or their personal taste. That puts the recipient in the position of having to try to get the receipt to return it, returning it to a store only to be given a credit that they may or may not be able to use, regifting it or just tossing it in the closet or the trash. On the other side, what business wants the added expense of having to deal with returns that may or may not be resellable?

Where has this been all my life?

Posted by: grobinette | December 27, 2010 10:29 AM

Totally agree with Grobinette! While this isn't how gifting ought to be conducted, gift-givers who don't take the time to thoughtfully identify apropriate gifts aren't much better than those who return them.

Aunt Mildred, can you buy me some Amazon stock for Christmas next year??? :)

Posted by: rodmart | December 27, 2010 10:43 AM

Amazon has Wish Lists - my relatives check mine at Christmas. I imagine that most folks who use Amazon aren't the Aunt Mildreds of the world, who are doing their shopping the old-fashioned way. So gifts you can't stand and want to return don't come from Amazon anyhow. This is tacky and not necessary - I vote RUDE.

Posted by: GreybirdK1 | December 27, 2010 11:32 AM

Greybirdk1 is right. I create a long Amazon wishlist, not so I get lots of presents, but so there is an element of present surprise in what I do get. Preemptively rejecting gifts is deeply obnoxious and bad way to go.

Posted by: hertsred | December 27, 2010 11:47 AM

In Hong Kong it is traditionally considered GOOD etiquette to include the receipt with the present. (Unlike the West).

The reason is to avoid loss of face caused by buying someone something less expensive in return.

It is also very common to give CASH as a gift. Traditionally in a red envelope.

Posted by: normancayman | December 27, 2010 12:45 PM

Great idea! Problem is this only works for Amazon, which has a patent on it. What about other online retailers and what about brick and mortar stores?

Posted by: foofoofoo | December 27, 2010 1:13 PM

Really! Why a patent? Many retailers give gift receipts: if you don't like the gift, you can go to the store and exchange. What new invention is needed to implement this by online retailers? This is a ridiculous patent.

Posted by: rjain13 | December 29, 2010 12:15 AM

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