"Best Startup Markets for 2009" in Entrepreneur magazine, fantasy sports may be a good place to invest."> Fantasy Check - Gene Wang breaks down the NFL fantasy football blogosphere, news and statistics

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Fantasy Check

Fantasy, Obama, China and the Economy

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President Obama met with Chinese officials in Washington for two days of economic dialogue. So what's that got to do with fantasy, you may ask? A whole lot if you consider China is the United States' largest creditor and that one University of Mississippi study estimates fantasy's impact on the economy is in the billions.

While Fantasy Check is fairly certain fantasy savvy Obama and some 200 high-ranking Chinese leaders didn't discuss who should be the No. 1 fantasy pick, we can assume they talked a lot about money and how best to extract ourselves from this economic downturn.

According to an article entitled "Best Startup Markets for 2009" in Entrepreneur magazine, fantasy sports may be a good place to invest.

The story mentions Mike Levy, who founded Sportsline and sold it to CBS after revenue of more than $100 million. Levy then founded OPENsports.com, a site that includes fantasy football, other fantasy sports and sports articles and videos.

Currently with 100,000 users, OPENsports is expected to reach sales and users in the millions over the next few years, recession be damned. Levy said he expects to be retired from the project in two to five years after the company merges or is acquired.

The assumption here is that the fantasy sports industry, which the Fantasy Sports Trade Association estimates has a market size worth $1.5 billion, is insulated from the global economic downturn. Fantasy Check turned to Kim Beason, a professor at the University of Mississippi and a nationally recognized authority on the business of fantasy sports, for confirmation and further examination.

Beason e-mailed me two sets of data. The first were from results compiled over the past 30 days about how the economy would affect fantasy participation. In a survey of nearly 200 people, 73 percent said they would play the same number of free fantasy games this year, and 75 percent said they would play fee-based fantasy games.

Only 7 percent, however, said they would play more fee-based fantasy games, while 9 percent said they either would not play or play fewer fee-based fantasy games because of the economy.

The second set of data came from a survey of nearly 400 primarily football consumers taken between December and February. Forty-four percent of respondents said the fantasy football industry is trending up, and 32 percent said the market is undergoing "red-hot growth."

Only 3 percent said the industry is trending down, and no one said it's "dead in the water."

Based on those statistics, Entrepreneur has it right. Enthusiasm for fantasy football -- the bedrock of the fantasy sports world -- and other fantasy sports is robust, and not even these dire financial times can spoil the fun.

By Gene Wang  |  July 30, 2009; 4:00 AM ET  | Category:  Fantasy Football Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   Del.icio.us   StumbleUpon   Technorati  
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Gene -
Your fantasy column seems buried here - is there a way we can get a direct hyperlink to your fantasy column from the Post Sports page instead of drilling down and searching through this other drivel, I mean, material? You are worth a read, but sometimes hard to find.
Thanks!

Posted by: Chas | August 6, 2009 4:06 PM

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