The League

Fantasy Check

Industry Is Healthy as Ever

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In case you were wondering, fantasy football continues to gain players and mobility at a rapid pace. According to ESPN, the number of users on its fantasy football site has hit record levels, with an increase of 22 percent over last season.

I e-mailed ESPN's public relations department to find out exactly what that means in hard numbers but was told the Worldwide Leader does not make those statistics public. It is safe to assume, according to ESPN, participation is in the millions.

As an indication of how much the hobby has grown, ESPN will be expanding it's "Fantasy Football Now" program to 90 minutes. The program had been one hour.

ESPN also released data on its "SportsCenter Fantasy Draft Special." Viewership increased by 15 percent overall and reached 17 percent more households than last season.

There's even a new Yahoo fantasy application for the iPhone and BlackBerry. The app enables users to manage teams from their devices, add/drop, view matchups, standings and statistics and receive live scoring as you would on a desktop or laptop.

Unfortunately for me, the BlackBerry app works only with the Bold, Tour and 8900 series. Consider this a plea for Yahoo to make its fantasy app compatible with the Curve.

And while I'm at it, how about an app that enables users to draft from their mobile devices? That would be a major breakthrough in the industry, and I'm betting it would be a service for which users gladly would pay.

By Gene Wang  |  September 9, 2009; 9:00 AM ET  | Category:  Fantasy Football Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   Del.icio.us   StumbleUpon   Technorati  
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