NFL Reducing Playoff Ticket Prices
The NFL is reducing its average ticket price for the playoffs by about 10 percent.
The league is making the move in response to the national economic crisis. The league also, for the first time, has authorized lower ticket prices for games in the first round of the playoffs than for games in the conference semifinals the following weekend. Tickets usually have been priced the same for those initial two rounds of the playoffs.
"We want to be responsive to the economic challenges facing our fans," an NFL spokesman told the Associated Press.
Last season, the average ticket price for the playoffs was around $121. This season's average cannot be determined yet because it is not yet known which teams will be involved. Teams set their own postseason ticket prices with input from the league. NFL Commissioner Roger Goodell has sent pricing guidelines to all contending teams, according to the league.
Goodell and owners of several teams have said in recent weeks that the NFL is not feeling overly burdened at this point by the country's economic woes, given that the league's national television contracts and sponsorships are in place and most individual clubs long ago sold their tickets and advertising for this season. But Goodell also has said that the NFL must be sympathetic and responsive to the financial problems of its customers and business partners.
The NFL cut prices for a limited number of tickets to this season's Super Bowl in Tampa, Fla., reducing the prices for 1,000 tickets by $200 apiece to $500 each. But approximately one-quarter of Super Bowl tickets will be priced at a record $1,000 apiece, while most of the tickets are priced at $800 each.
By
Mark Maske
|
November 12, 2008; 3:43 PM ET
| Category:
League
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