NFL Vows to Cut Out Ticket Middlemen
NFL Commissioner Roger Goodell told a group of reporters Tuesday in Los Angeles that the league is studying possible methods to attempt to get its lowest-priced Super Bowl tickets directly to fans and not under the control of ticket brokers.
"The reality is that Super Bowl tickets are trading at four to five times face value," Goodell said, according to the Los Angeles Times. "One of the big issues that we had in reducing those lower-priced tickets is, do they fall into the wrong hands? Do the scalpers go and take them, and they get the reduced price?
"All they do is get a better [profit] margin, which we're not interested in.... We're trying to figure out how to get the tickets to the fans."
The league reduced the prices of 1,000 tickets to this season's Super Bowl, cutting them by $200 each to $500 apiece.
"It's difficult and it's time-consuming, but it may be the next step that we need to take is where you actually say, 'You come to the stadium with your identification, and you'll get your two tickets after you're inside the gate,' " Goodell said, according to the Times.
By
Mark Maske
|
November 19, 2008; 10:48 AM ET
| Category:
League
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