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NBC Sells Out Super Bowl Ads

TAMPA, Fla.--NBC has announced that it has sold all of its available ad spots for the network's Super Bowl telecast Sunday.

The network generated a record $206 million in advertising revenue for the game telecast and $261 million for the entire day, NBC announced.

"These advertising milestones show the power of the NFL brand and the strength of the Super Bowl as a TV property in this economic climate," Jeff Zucker, the president and CEO of NBC Universal, said in a written statement released by the network. "The Super Bowl has become one of our country's biggest holidays, a uniquely American day, and advertisers recognized the value in being a part of it, as their commercials are nearly as big a part of the day as the football itself. This is an extraordinary story for NBC against the backdrop of this economy."

NBC sold 69 ad spots for the game telecast, according to a network spokesman.

Dick Ebersol, the chairman of NBC Universal Sports & Olympics, had said at a news briefing earlier in the week that four ad spots remained unsold at that point. Ebersol said then that he hoped the remaining ad spots would be sold but he vowed that NBC would not offer potential advertisers a last-minute discount on the record $3 million that the network was receiving for a 30-second ad spot during the game telecast.

Ebersol said in a written statement released today: "The plan to aggressively sell the majority of our advertising early in the process at the record unit price of $3 million showed tremendous foresight. To finish selling out the Super Bowl in these last two weeks, in this economy and at record levels, is a testament to the dogged determination of Seth Winter," the senior vice president of sales and marketing for NBC Sports.

According to NBC, 32 different advertisers bought ad spots for the telecast, expected to be watched by approximately 100 million viewers nationwide.

By Mark Maske  |  January 31, 2009; 5:33 PM ET  | Category:  Super Bowl , Television Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   StumbleUpon   Technorati  
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I'm sure this will be like the College National crammed full of ads after every play. I bet the half-time show will be nothing but ad after ad after ad.

Posted by: JWx2 | February 1, 2009 2:07 AM

Really Mr. Zucker...
"The Super Bowl has become one of our Country's biggest holidays..."
Since when is it a "holiday?" Its a sporting event, not a holiday. It is a sad state of affairs if this is what has become as important as Independence Day, Washington & Lincoln's Birthday, Memorial Day, Veteran's Day. These are some of our Country's biggest holidays. Isn't it really just a bunch of grown men throwing around a pigskin and a chance for the media to make a boatload of coin in advertising?

Posted by: Phenry3 | February 1, 2009 12:45 AM

I'm not sure these 32 companies will recoup that $260 million they've spent. Superbowl commercials are entertainment. I don't make buying decisions based on a 30 second music video, nor will most other consumers during a severe recession. I do appreciate the creativity and overall quality, however.

Posted by: Whitecoat | January 31, 2009 10:49 PM

Big companies have lots of money. Awesome!

Posted by: thoughts | January 31, 2009 7:42 PM

Write something newsworthy. I do not watch television. Despite my apathy toward football, I am curious to Superbowl events - but the advertisements? Who cares!?

Posted by: moviemoron | January 31, 2009 7:30 PM

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