The League

David Carter
Sports Business Expert

David Carter

Executive Director, USC Sports Business Institute

High Scores = Big Bucks


Purists might bask in the technical mastery of defensive struggles - but fans and those who make money in sports have always liked the proverbial "long ball." They prefer that scoreboard operators are kept busy at a near dizzying pace as the non-stop action is good for business because the games last longer and the fans are engaged.

This leads to more tv commercials shown to those watching from America's couches and keeps them keyed in on how their fantasy team is performing. All of which is welcomed by TV networks, advertisers, and those hosting fantasy sites.

Naturally, these developments are welcomed by the league and it teams. I suppose you could sum it up by saying that the more often NFL teams are in the red (zone) the more likely the league is to be in the green ($).

By David Carter  |  November 28, 2008; 9:27 AM ET  | Category:  NFL Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   StumbleUpon   Technorati  
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