The League

David Carter
Sports Business Expert

David Carter

Executive Director, USC Sports Business Institute

Vick Buzz Worth Bite?

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One of the most critical elements when starting a new league is generating the initial buzz and early excitement. This is especially true when you have the NFL and college football going strong in the fall. But attention and notoriety don't always result in sustained success, especially if the product underwhelms as was the case with the XFL.

A genuinely contrite, remorseful, and more mature Michael Vick can help bring positive publicity to the UFL. However, if he ends up bringing more negative attention to himself, the team, and the league -- and the league also allows its rosters to be chocked full of athletes with checkered pasts that make it resemble "The Longest Yard" -- many sponsors and fans may not choose to support it.

At the same time, there are always brands looking for an edge - looking for a way to get involved in sports marketing and Vick just might be that Wow Factor. If he is placed on a roster that team will have to bend over backwards to communicate to sponsors, the community and fans why it chose to sign him. But no matter how convincing the UFL and Vick's team are at communicating that rationale, quite a few soccer moms and NASCAR dads may tune out, forcing the league to forgo traditional sports sponsors at a time when sponsorship is already difficult to secure or maintain.

By David Carter  |  July 14, 2009; 9:44 AM ET  | Category:  Atlanta Falcons , Crime , Michael Vick , Roger Goodell Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   Del.icio.us   StumbleUpon   Technorati  
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quite a few soccer moms and NASCAR dads may tune out,


Uh...you mean white people who continue to run away from diversity. Soccer moms? You over protective mothers whose kids aren't good enough to participate in the real American sports(basketball, football, baseball) so they retreat to fringe sports where they do run into African American competition. OH...I get it.

Nascar Dads....same damn thing. Their sons will never be in the NFL, never out run a Dominican....and just forget about dunking a basketball. Some you take them to the track and HATE..just HATE the dominating brothers in the REAL SPORTS.

That's what it's all about. I say forget the Soccer Moms(formerly known as Stepford Wives)and NASCAR dads. Who needs them? Seriously...who needs them. Their are enough fans who like the game and not the color of the players skin to still make it work.

Posted by: kentonsmith | July 14, 2009 3:37 PM

Wow Kenton, pretty judgmental are you? Maybe instead of making an ignorant and obviously fallacious statement, because he folks you aim your diatribe at in fact do watch and participate in each sport you mention, you should think that instead of being afraid of "the dominating brothers" they don't want to support criminals.

Posted by: calis | July 14, 2009 9:15 PM

He who is without sin let them cast the first stone. Putting Vick down does not make you better than him or anyone else. Usually the one who points the finger the most has the most to hide. He did a crime he got caught he did his time, now he wants to work, how long do we condemn him? Marv Albert is still broadcasting games after his assault charges against a female human being, he served no time, wheres the outcry! Martha Stewart did a crime, served time and went back to work on tv and selling her products wheres the revolt? Why do they get to go back to doing what they do for a living but not M.Vick?

Posted by: billscott4 | July 14, 2009 11:58 PM

Vick poured water on dogs already battered from fights, then he electrocuted them. He put nooses around their necks and watched them choke to death when hung.

Maybe he can ask Jesus how to get to the unemployment office.

Posted by: Rubiconski | July 15, 2009 4:46 AM

Kenton, you got ALL THAT bulls*** from that 11-word sentence fragment?

Posted by: obx2004 | July 15, 2009 10:44 AM

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