The League

Jason Maloni
Crisis Communications Expert

Jason Maloni

Senior Vice President with
Levick Strategic Communications
and Chair of the firm's Sports & Entertainment Practice.

Don't Be a Twit


Chad Ochocinco is apparently jumping on the Twitter bandwagon but he will surely get a reminder from the NFL about its policy prohibiting such nonsense. The NFL says it already has a rule in place against it according to an email NFL spokesman Greg Aiello sent to

If Chad decides to Tweet during the game or during halftime he'll almost certainly regret it. If a player tweets at halftime he disrespects his head coach and assistant coaches who need that time to pass on valuable advice about Cover 2 and second half tendencies of the opposing offense.

The ability to tell everyone about your immediate thoughts provides a lot of room for abuse whether it's Twitter, Facebook, cell phone use or something else that distracts you from your job. Respect the game, your teammates and your coaches and concentrate on your job. As effective a tool as Twitter is, I wonder when I read about lawmakers tweeting from the floor of Congress or journalists tweeting in the middle of a President Obama press conference. What did you miss while you were buried in your Berry or iPhone? I don't need to hear what you're thinking 24/7.

This question is a wonderful occasion for everyone to consider how they use technology. As part of my work with CEOs, athletes and celebrities, engagement with important audiences is critical. But it only works if the engagement is smart, appropriate and valuable.

High profile figures can't use such tools frivolously.

By Jason Maloni  |  July 10, 2009; 9:29 AM ET  | Category:  Cincinnati Bengals , Roger Goodell Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   StumbleUpon   Technorati  
Previous: It's All in a Name | Next: Ochocinco Bigger than Bengals

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