The League

Jason Maloni
Crisis Communications Expert

Jason Maloni

Senior Vice President with
Levick Strategic Communications
and Chair of the firm's Sports & Entertainment Practice.

GoodNewz for Vick


The prospect of Michael Vick returning to the NFL is intriguing. The Miami Dolphins probably have a jersey sitting in a training camp locker with Vick's name already on it.

Having served his time and jail, Vick has earned the right to petition the NFL for reinstatement. Yesterday's meeting with Commissioner Roger Goodell is evidence that this train is already rolling. Some might be amazed at the pace of this process since Vick was released but really it's smart for all sides to deal with this matter quickly.

Reports are that Roger Goodell is considering a 4-6 week suspension of Vick. Any team considering adding him to the roster would want him in training camp so he can work with receivers, get fit and learn the team's offense. The teams themselves deserve the benefit of knowing what, if any, additional suspension is in store before they sign him.

On top of the egregious crimes Vick committed, Goodell is most displeased that he was lied to by Vick. But Goodell is not going to be angry forever. He has been crystal clear about what Vick needs to do to do in order to earn the privilege of playing in the NFL. He needs to show "genuine remorse" for his actions - and one might argue that Vick's greatest offense was lying to the commissioners face when asked about the charges.

I imagine Goodell will also make it clear that Vick is on probation for the remainder of his NFL career. He needs to avoid the brushes with the law that cropped up before any suggestion of dog fighting ever emerged.

No one can say that Goodell hasn't been upfront with Vick and other players about what is required of them as members of the NFL.

The question is can Vick make the most of this second chance.

By Jason Maloni  |  July 24, 2009; 12:31 PM ET  | Category:  Atlanta Falcons , Crime , Michael Vick , NFL , Roger Goodell Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   StumbleUpon   Technorati  
Previous: Goodell, Don't Play Daddy | Next: Goodell Decides Own Justice


Please email us to report offensive comments.

If Vick makes it_ please note the name change_____from NFL
to the NFLOPF or The National Football League of Prior Fellons

A tragic day for sports and for our kids.

Posted by: ARCHARIE | July 25, 2009 9:16 AM

If Vick plays any games for ANY team in the NFL?

No matter what the NFL says; I will personally boycott every advertiser both locally and nationally.

Posted by: camberry30 | July 26, 2009 10:37 AM

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