Don't Fear the Tweeter
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Twitter is a useful new tool for reaching out to your audience, but teams do have some grounds for concern. When it comes to media, usually the league office is making rules forcing more access to players and coaches by fighting teams' overzealous attempts to keep potentially advantageous information out of the hands of their opponents.
As the NFL commissioner, my goal in a Twitter policy would be to give access to the fans, alleviate team's fears of leaks and to place as little restriction as possible on the players. The best balance of those 3 goals in my mind would be to require players to register their twitter feeds with the league and for the league to maintain a page with all registered player feeds. This gives teams easy monitoring of player feeds allowing them to enforce their twitter policies. It would give fans a place to find player feeds, and a quick way to separate out satirical and fake player tweets. It would take minimal effort from the players, while giving them in exchange for the registration, an increase in accessibility for the fans boosting their audience.
The only other restriction I would place on the players is to treat statements on their twitter the same way as statements in other media. Bash the refs in a tweet? Just like you said it to a reporter or into a camera, get out your checkbook. Teams can place their own additional restrictions but the league shouldn't fear twitter. They can use it to provide a better product to their fans.
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Posted by: LTTelamon | August 24, 2009 3:40 PM
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