The League

Sarah Schorno
National Blogger

Sarah Schorno

The editor of Playing the Field and a contributor to Deadspin and The Huffington Post

Prettier Than Losing


I've never understood the reasons behind teams like the Giants making it clear that cheerleaders are not a part of their football vision. When the game on the field gets ugly, those cheerleaders are sometimes the only vision worth seeing.

I don't think for one second that the absence of cheerleaders detracts from the game experience, but the teams that have them are providing a service for their fans. What's better than being at a football game, beer in hand watching hot women jumping around in little outfits? Cheerleaders have always gone hand in hand with football, from the young pee wee teams on up. Why mess with tradition?

In addition, from a business standpoint cheerleaders provide many opportunities for profit and community relations. Calendars, photo shoots, and paid appearances all bring in revenue for the team. Having beautiful women to offer for charity events and team promotional campaigns brings a better and more attractive visibility to the brand. Without cheerleaders a team has only their players to offer and let's face it, most of them are not nearly as good-looking.

And you can take the "it's degrading to women" and "it's inappropriate for children" arguments and shove it. Having your beauty admired by thousands can be an empowering experience. If my daughter wants to put on a skirt and cheer for her team one day, I have no problem with that. As long as she's not cheering for the Cowboys.

By Sarah Schorno  |  September 3, 2009; 12:30 PM ET  | Category:  Cheerleaders , NFL , New York Giants Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   StumbleUpon   Technorati  
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They dont 'lead' any cheers and the only thing they promote is lust.

Stop the whole thing.

Posted by: US-conscience | September 3, 2009 12:59 PM

Hey, I'm all for good looking girls dancing around in skimpy outfits. Sure, it can help business and promotions. But don't kid yourself: many of those girls aren't exactly roles models. There's the cheerleader stereotype for good reasons. I speak from experience. A lot of those girls aren't the type you bring home to meet mom and dad. Sad, but true.

Posted by: rwrusso | September 3, 2009 2:26 PM

yea if we're going to continue to have cheerleaders make them wear a Scarlet 'A'. That'll make sure we keep our morality.

Posted by: theobserver4 | September 3, 2009 2:33 PM

I think cheerleaders at pro events are ridiculous, but I hardly think they are degrading to women, any more than those buffed up linebackers are degrading to men.

Pornography is degrading to women -- and men. But cheerleading? Give me a break.

Posted by: InTheMiddle | September 3, 2009 2:58 PM

"And you can take the "it's degrading to women" and "it's inappropriate for children" arguments and shove it."

Wow. Really a mature response there.

Posted by: gm123 | September 3, 2009 3:20 PM

Rather coarse article. As such it inadvertently provides a good
argument against its own viewpoint.

Posted by: truthman1 | September 3, 2009 4:31 PM

Very unimpressive writing. Was this supposed to be interesting? Was it supposed to be witty? Fun? ANYTHING?
I'm sorry but this piece should have been rejected by the editor for lack of work.
This is an insult to readers.
No reasoning is present here, and nothing is thought out at all. There aren't even any funny jokes.

Posted by: digtalcomp | September 3, 2009 11:07 PM

The Post sinks even lower.

Posted by: vn11701 | September 3, 2009 11:55 PM

Give me a break. The NFL is in the entertainment business. We see more scantily-clad women dancing around on the innumerable "talent" shows on major network television. I don't ever hear anyone complaining about THAT.

Dancers are a part of the entertainment world. Always have been, always will. It's not like these women were forced into so-called "demeaning" jobs as cheerleaders in the way, say prostitutes in third-world countries are. It's a job, and it's a job they seem to like.

The only people I hear protesting cheerleaders are aging, old-world feminist anachronisms and the religious types. If female dancers in tight skirts shown BRIEFLY during football games bother you that much - do what I do when "Dancing with the Stars" comes on. Change the channel.


Posted by: Bosworth2 | September 4, 2009 9:00 AM

Sorry, but if a team I'm insane about is losing, no matter how beer soaked I may be, seeing a few good looking dames isn't gonna improve my mood. If you think anyone other than dance class leaders and cheerleading coaches are looking at these women for their talent, you are indeed naive.

Posted by: djmolter | September 4, 2009 11:01 AM

"The only people I hear protesting cheerleaders are aging, old-world feminist anachronisms and the religious types."~Bosworth2

I'm neither an old-world feminist anachronism (at least no one has ever accused me of being so), nor am I fact, I'm agnostic! The Steelers don't have cheerleaders. The Steelers don't waste their money on big-name free agents right and left. The Steelers don't change head coaches as frequently as the owner changes his u-trow. The Steelers don't have Dan Snyder as an owner. The Steelers have 6 Super Bowl trophies...'nuff said! Oh, by the way, I'm a Steeler fan "by birth" but was also a Redskin fan until Snyder bought the team.

Posted by: therapidone | September 4, 2009 1:39 PM

Not for anything but does anyone actually watch them. If you don’t sit in the first few rows then the look like ants and most people are either in the concession line before the game and during halftime and are in the bathrooms during the TV timeouts. With that said, they aren't hurting anyone and I think the girls have to work really hard to make the team and they get paid like $50 a game so it’s really only for the love of the team or cheering so why not. Besides I'm pretty sure the Cowboys make a ton of money off their cheerleaders. Like they hold little kid cheerleader camp where tons of little girl’s mothers pay a boatload of money to send their daughters to cheer camp with the Dallas Cowboys Cheerleaders and companies book the cheerleading team for events. I'm not sure that’s the same on every team or cheerleaders have the same popularity in every city but from a business standpoint if you don’t have to pay people a lot and you can generate a ton of revenue off of them it’s not the worst idea to keep them as part of the franchise.

Posted by: IheartUSA1 | September 4, 2009 3:16 PM

Its not degrading to women, its a sign that the on-field product isn't good enough.
Spectacle must be part of the NFL because as a game, football just isn't that interesting.

Posted by: billy8 | September 9, 2009 4:05 PM

three reasons to love the steelers: troy, ben, and NO cheerleaders. Ok, #4: dan rooney. Sorry to annoy you, but it IS degrading to women, it's stupid, and I would be crushed if my daughter did anything like it.

Posted by: sydney6 | September 11, 2009 3:46 PM

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