The League

Derede McAlpin
Crisis Litigator

Derede McAlpin

Vice President Levick Strategic Communications

Rush to Resistance


Opposition to Rush Limbaugh's bid to purchase the St. Louis Rams is gaining momentum as the sports controversy of the week. First, Commissioner Roger Goodell said Limbaugh's comments would not be tolerated by the NFL. Then, Colts Owner Jim Irsay said he would vote against him.

Recently, NFL Players Association Executive Director DeMaurice Smith said in an email, "I've spoken to the Commissioner and I understand that this ownership consideration is in the early stages. But sport in America is at its best when it unifies, gives all of us reason to cheer, and when it transcends. Our sport does exactly that when it overcomes division and rejects discrimination and hatred."

Sports offer an inexhaustible pool of metaphors for life and business. Football, more than any other sport, corrals world history's fiercest, most dangerous instinct - namely, the proclivity to invade and destroy each other - into a game played according to rules.

Football is in itself a communications tool that powerful women and men use to advance corporate and political interests via metaphors couched into visual images. Therefore it is easy to see why Limbaugh would use money and power as a mechanism to purchase the Rams during times of change.

Limbaugh's power is immense, and, in no small measure, predicated on the ability to benefit from the ignorance of others. It is related to the fact that every pivotal moment in history is tied to the spoken word. Martin Luther King Jr., said it best:

"Like an unchecked cancer, hate corrodes the personality and eats away its vital unity. Hate destroys a man's sense of values and his objectivity. It causes him to describe the beautiful as ugly and the ugly as beautiful, and to confuse the true with the false and the false with the true."

While Limbaugh's move to purchase the Rams provides a perfect platform to advance messages of hate, it is best to look beyond it. Like the rallying cry of abolitionist Henry Highland Garnet in his "Call to Rebellion" speech, the theme to take action and control ones destiny resonates. When faced with controversy, springboard into action and use ignorance and hatred as an opportunity to motivate, inspire and instigate change.

By Derede McAlpin  |  October 14, 2009; 12:22 PM ET  | Category:  Race , Roger Goodell , St. Louis Rams Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   StumbleUpon   Technorati  
Previous: Free to Bid, Free to Criticize | Next: No Rush to Judgment


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If he is sucessful in his bid it will be interesting to see if he can control his racism around the team. If he cannot, he will quickly learn that his words have consequences.

Posted by: Hoffmann1 | October 14, 2009 1:43 PM

This is how racism has been perpetuated and legitimized in America:

A person from Group A makes a judgment about a person from Group B. The judgment may be true or it may be false, but it is not made from actually knowing the person. The judgment is made from superficial criteria.

Then the person from Group A talks it up among the other members of Group A instead of having honest dialogue with the person in question and others from Group B. They all agree within Group A that "those people" in Group B are bad.

Derede and all other members of Group A are making judgments about Mr. Limbaugh based on Internet quotes. All they would have to do is speak with Mr. Limbaugh and those who really know him to ascertain if he is, indeed, a racist. Instead, they speak within their echo chamber and all agree with each other that Mr. Limbaugh and all those in Group B are bad.

Where is the courage to think for oneself and buck Group A?

Where is the dilligence to verify quotes before making judgment based on those quotes?

Where is the human decency it takes to get another person's side of the story before trying to ruin his life and career?

Where is the intellectual honesty to be fair to someone from Group B?

Do you not see the pricnciples involved are the same one that perpetuate racism, sexism and homophobia?

Aren't you ashamed?

Love to all.

Posted by: barryd53 | October 14, 2009 1:44 PM

Ms. McAlpin, I am a black man who has listened to Rush Limbaugh for years, and I have never heard him say or have I ever read in a new item a footnoted quote of him saying anything that I would consider bigoted or offense. Will you be so kind as to cite those instances and reference them with footnotes?

Posted by: wallstreetbulls | October 14, 2009 1:47 PM

WALLSTREETBULL: Wall Street is full of scam artists. By your moniker I would guess you are part of this crowd and at the same time full of BULL. The market is up to 10k today and America is on the mend. Our country is changing, progressing away from the neanderthal weakminded attitudes and beleifs promulgated by Rush. He needs to keep his BULL to his dittohead self and all his lemmings and not infect the NFL with divisiveness and hatred.

Posted by: truthseeker13 | October 14, 2009 2:15 PM


You are making a lot of prejudgments on WALLSTREETBULL without knowing anything about him. He is an anonymous poster on a website, yet it seems to the fair observer that YOU are the one seething with divisiveness and hatred. Why don't you try commenting on what he has actually written instead of going off on some fantasy rage?I'm just sayin'.

Love to all.

Posted by: barryd53 | October 14, 2009 2:21 PM

In reply to post by: wallstreetbulls | October 14, 2009 1:47 PM You wrote, "I am a black man who has listened to Rush Limbaugh for years, and I have never heard him say or have I ever read. . . him saying anything that I would consider bigoted or offense."

ROFLMAO. That's just too funny. Please, do it again with a straight face - I dare you. You can't, can you? You should get together with Rush and do this bit on TV. You could call it the Rush and Tom show. Kudos again on your dry wit.

Posted by: LenB | October 14, 2009 2:21 PM

Just as I expected. All the libs here echo the allegation without one whit of proof and namecall anyone who has actually listened to Rush and have heard none of the kind of statements he is being accused of. IOW. blah blah blah don't bother me with facts. I wanna believe this and DAMN IT I am going to.

Posted by: theduck6 | October 14, 2009 2:26 PM


You are making a lot of prejudgments on WALLSTREETBULL without knowing anything about him. He is an anonymous poster on a website, yet it seems to the fair observer that YOU are the one who is bigoted. Why don't you try commenting on what he has actually written instead of going off on some fantasy rage?I'm just sayin'.
Love to all.

Posted by: barryd53 | October 14, 2009 2:32 PM

Limbaugh has made racist comments; he is totally out of line with many of his comments. We have free speech so he can say what he wants and not be held accountable (as long as he does not slander someone, then it's a legal issue).

It's people like Limbaugh that spread lies and fear and hate. No one needs that except people who like to spread lies, fear, and hate....

If he is able to buy into a football team every minority member should walk off the team to find jobs elsewhere, which they should have no problem being able to do, and every minority member should boycott the team's games.

Hit the team where it hurts -- in the pocket -- because no company and no rich man like Limbaugh understands anything but money.

Posted by: abbydelabbey | October 14, 2009 2:34 PM


You are making a lot of prejudgments on Mr. Limbaugh without knowing anything about him except Internet quotes, many of which he has denied making. He is an entertainer/ political commentator, yet it seems to the fair observer that YOU are the one spreading lies, fear and hate. Why don't you try commenting on what he has actually written and said instead of going off on some class warfare rage?I'm just sayin'.

Here's his side of it: Be fair, be Christian.

Love to all.

Posted by: barryd53 | October 14, 2009 2:46 PM

Look up bigot in the dictionary. It's a picture of Rush Limbaugh.

Posted by: tgolamb | October 14, 2009 3:00 PM

Some verifiable Rush quotes:

'"Have you ever noticed how all composite pictures of wanted criminals resemble Jesse Jackson?"
"Take that bone out of your nose and call me back."
Rush Limbaugh acknowledged making these statements in a 1990 Newsday article (although the latter, at least, occurred not on Limbaugh's now-familiar talk and political commentary radio program, but at the beginning of his broadcast career back in the early 1970s when he was hosting a music show under the name "Jeff Christie"'

Also see:

Give it up dittoheads. Rush Limbaugh is a pilonidal cyst on the ass of humanity.

Posted by: LenB | October 14, 2009 3:06 PM

Rush is far from a racist. I udnerstand that he may have political views you don't agree with.. but a racist????? Come on.. give me a break! If you want to look at some "devisive figures" in the NFL I think we could all come up with a list of about 10-15 without digging too deep.

Posted by: tbastian | October 14, 2009 3:35 PM

Dear Derede -- please seek mental help.

Posted by: MyOhMy | October 14, 2009 3:38 PM

People do not need to read the quotes that have been posted lately for people to feel Rush is a bigot. That is something people have felt for a long time. If there is smoke then there is fire and this guy breathes bigot smoke. He needs to stay away from the NFL. Anytime you want to see the president fail, your not representing a large majority of this country. He can turn it around however he wants but his baggage out weighs his good.

Posted by: cgregg1 | October 14, 2009 4:39 PM

This article is asinine. Does Ms. McAlpine offer any citations, or give any other substantiation for her claim that Rush deals in "hate?" No. And for that quote from the NFLPA director? "But sport in America is at its best when it unifies, gives all of us reason to cheer, and when it transcends." Is he referring to Michael Vick, Dante Stallworth, Plaxico Burress, or some other shining example of unity in the NFL? This is all about politics.

Posted by: tebucky | October 14, 2009 5:39 PM

THEDUCK6, I used to listen to Limpnuts frequently in the 1980's. I loved how he made me feel. His exhortations against Bill CLinton were spot on. I hated Bill Clinton at the time, and I still think he is a putz. But over time, something happened. I grew up, and realized I was spending far too much time listening to a radio station that was turning into the abysmal pit of mean spiritedness (WMAL AM) that Rush Limpnuts no doubt brought to its management. When Limpnuts spews his sophomoric tough guy rhetoric, it is heard by millions who don't realize he is an entertainer. They are the real threat, and Rush is the idiot in the movie theater yelling "fire!"

Also, do not ask people to cite their claims about Limpnuts. Rush is the MASTER of claiming things without any evidence or truth to back them up. I cannot tell you how many times I have heard people say things attributed to Limpnuts that are 100% lies.

Posted by: swatkins1 | October 14, 2009 5:43 PM

Limbo --

Hahahaah ! ! !

(Sorry. I just got a mental picture of Jabba the Rush trying to bend over backwards . . . even the least little bit ! ! !)

As I was saying, the ditto-heads have it all wrong (as usual). Their precious Limbo (mmmphh) does not have a "right to buy" the Rams or any NFL team.

He does, however, have every right to "apply for membership" in a very small, very exclusive club: those people who already own NFL teams.

These owners have a lot tied up in their teams and their league, and they don't want anyone rocking the boat, as it were. Well, would you invite someone like Jabba to join you in a little boat?

If anything, their rights outweigh his -- as illogical as that sounds. Thus, they have every right to reject him, and it seems they are already doing so.

Posted by: leftcoastblue | October 14, 2009 6:51 PM

Go ahead and argue whatever you want about SCUM limbaugh but the reality is that the NFL would never allow some THING like SCUM limbaugh into their club because it would bring attention to the National Football League in a way that the League doesn't want.

Bottom line: the National Football League does NOT like ANY attention focused on the National Football League that is NOT on the football field.....AND THERE'S A GOOD REASON FOR THAT.

What DOES the NFL want then? It want's persons to pay attention to the entertainment it sells them: it's called "football".

What does the NFL NOT want? SIMPLE: it does NOT want ANY attention paid to ANYTHING about the National Football League *OUTSIDE OF THE FOOTBALL FIELD*..... PARTICULARLY THE MECHANISMS OF HOW THE NFL PRACTICES BUSINESS.

Why so? SIMPLE: because the way the NFL operates it's business would be declared illegal - *BY ANY AND ALL MEASURES OF FEDERAL LAWS* - because the National Football League operates as an unconditionally restrictive cartel.

Don't understand? Google "cartel" and then google "sherman anti-trust".

Posted by: Archie_Leach | October 14, 2009 7:35 PM

All of you ignoramuses who claim Limbaugh preaches hate and is a racist...prove it. Not one of these faux journalists can cite a legitimate source for their lies. The Leftists in this country have tried for years to hang the racist tag on Limbaugh to discredit him. And, this time is no different. The quotes they are using just appear out of the blue when Limbaugh makes a bid for an NFL team. How convenient. Yet, noone can give a source. The media in this country have an agenda and they just print the template that fits. Media has sunken to new lows to appeal to the lowest common denominator, which include the hate spewers on this blog.

Posted by: wsbowles | October 14, 2009 8:51 PM

Defenders of Rush Limbaugh are just as guilty of feeding the haters and misinformers that collectively represent ignorance by choice that has become an ideological sect in America. In an ideal world, there would be no defense for this noise and disturbance to reality and progress in the 21st century. Alex Steere has written a whopper of a novel that the right-wing should be thankful is fiction. Perhaps a good read would be beneficial, along with incorporating fact checking into their rants.

Posted by: Janders1 | October 14, 2009 8:54 PM

Jeez. CNN was quick to fact-check SNL on the Obama sketch, for God's sake, but I don't see a lot of the MSM doing the same with this story. Maybe that's because a lot of the stuff attributed to Limbaugh was made up by a bunch of pajama-clad leftist bloggers.

Posted by: Darlene_Jr | October 14, 2009 9:22 PM

well said, ms. mcalpin. all one has to do is read the comments from limpball's collection of messed up dittoheads to see your point about hatred and its corruption of everything it touches. what i find hilarious, though, is how "victimized" these dittohead puunks feel and how they are on the boards sniveling like wittle babies because their racist hero hate-monger didn't get his way. wake up, dittoheads--you and your hero are detested by most americans who find the filth and hatred limpballs spews as psychotic babble.

Posted by: memorybabe1 | October 15, 2009 1:28 AM

and darlene jr. and the rest of you sh1ttoheads, here are a few citations of his racism. it took all of twenty seconds to find them on the internet:

Posted by: memorybabe1 | October 15, 2009 1:34 AM

MEMORYBABE1 is absolutely right about examples of Limbo's racism recorded on the Internet and elsewhere. As a matter of fact, there are so very many examples of Rash's racism -- memorialized as audio, video and written entries, and some just heard by human beings and never forgotten -- that no columnist or media reporter needs to bother with a fact check. It happens so regularly that it's no more necessary to research a statement about some bit of Rash's evil spew that it is to have a cosmologist verify that the sun is in the sky at high noon. Anyone with eyes can see it.

Posted by: leftcoastblue | October 15, 2009 7:18 AM

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