The League

Les Carpenter
Staff Writer

Les Carpenter

Yahoo! Sports reporter and former NFL writer for The Washington Post.

Rush the Savior?

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While the experiment of bringing a football team back to St. Louis once seemed a wild success in the early part of this decade, the Rams have since faded into obscurity. Kurt Warner and Dick Vermeil might have given the franchise a brief spurt of enthusiasm but St. Louis has never been a football town and never will be a football town. It's a baseball place and the Rams -- once a bright light alongside the Cardinals -- have become irrelevant.

In other words, having Rush Limbaugh as an owner can only help.

The Rams, who struggle to sell out and have tumbled behind the Cardinals, Blues and the University of Missouri in terms of sports interest in St. Louis, are desperate to matter again. Limbaugh will make them do that. If nothing else, he will be a story every day.

While in many NFL cities, Limbaugh would be seen as a polarizing figure, he comes from a somewhat prominent family of lawyers in Cape Girardeau, Mo. -- about two hours south of the city. St. Louis. It's a very provincial place, that will probably welcome him as one of its own and perhaps as a savior that will help to keep the team from moving.

Rather than convincing St. Louis he is good for the organization, his bigger issue might be selling himself to the players, given his comments years ago about the media supporting Donovan McNabb because it wanted a black quarterback to succeed. He will have to show the players those words came from Limbaugh the entertainer not Limbaugh the person. The only way he'll be able to do that is to show himself to the team, to be available to the players, attending their practices, visiting them in the locker rooms.

He seems like the type who loves attention, who would want to be seen around the team.

And given the state of the Rams, where they are now, a little attention is something the franchise needs.

By Les Carpenter  |  October 7, 2009; 12:09 AM ET  | Category:  St. Louis Rams Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   Del.icio.us   StumbleUpon   Technorati  
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Comments

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The best way for Russ to endear himself to players and fans is by allowing himself to serve as the tackle dummy.

Posted by: junior5148 | October 6, 2009 9:40 PM

If Rush succeeds in his bid to purchase the Rams, I would certainly hope the fans would boycott the team....

Posted by: hlef | October 7, 2009 7:28 AM

rush limbaugh is a blubbering idiot and can only hurt the rams

Posted by: tird45 | October 7, 2009 8:02 AM

How about this, Rug head gets the team and make it all white and the rest of teams beat the hell out the Rams.
Black players might want to get out the organization anyway. Who would want to play for the head of racist?

Posted by: lhao333 | October 7, 2009 9:42 AM

Excuse me, but promoting unthinking intolerance is not entertainment. If the NFL doesn't stand for pluralism and doesn't wish to represent all that is good in the country, then it should go out of business. If this author thinks that Limbaugh's "entertainment" should be separated as his public personna, then let encourage Limbaugh to denounce himself as an enterainter with no values, no scruples, and no sense of fair play. Just what the NFL needs. You are what you do. Conduct has consequences. Except when it doesn't.

Posted by: robertpoyourow | October 7, 2009 10:11 AM

Rush Limbaugh is a polarizing figure and would not be good for any team. As my husband said this morning, this will give him a good reason not to ever root for the Rams.

Posted by: sharronkm | October 7, 2009 10:22 AM

Rush is used to tauting the Free Speech line, and he feeds his own free speech to his ditto-heads, and he is beloved. Good for him, espcially since it makes him much $$$. So, as a RAMs owner, if he decides to fiddle with player and coach selection, he will indeed fail, thus turning some ditto-heads RAMs fans into Rush-haters. This is a VERY GOOD thing! The more Rush-haters there are, the better. So...let him buy the RAMs and screw up and alienate people.

Posted by: schaeffz | October 7, 2009 10:37 AM

Rush is a piece of crap.

Posted by: VegasJim | October 7, 2009 11:08 AM

Are these posts by Wash Post staff or is it just that all the Rush fans are at work and don't have time to type?

Posted by: glink134683 | October 7, 2009 12:13 PM

Perhaps El Rushbo could lead the team in doing sit ups? Now that would be progress!

Posted by: MikeV2 | October 7, 2009 12:16 PM

When did this happen?
If the NFL commish does not sqaush this attempt quickly, he is being hypocritical about his policy of good behaviour for NFL personnel.
Drugs, racism, divisive comments.
Rush would have received a lifetime ban by the Roger G. by now and you would let him own?

Posted by: zariah | October 9, 2009 8:50 PM

Racism is no longer accepted in National Sports. We've moved beyond that and hoping the rest of our society will continue to follow. The likes of Limbaugh do not help and would certainly bring back old controversies.

Posted by: WITCHBAND | October 10, 2009 11:16 AM

Mr. Carpenter,

If you think that a man like Rush would every be endearing to the african american players or community after years of racially divisive comments and views than you must be either naive or hookwinked by Rush's BS.

ANYONE who thinks a song using the word Negro is to describe any african american is NOT offensive probably have Little or No understanding of the African American Community and How they thinks.

For Whites and Blacks to be in the same country for Over 200 years and still not understand one another on a deeper level says alot about us a people.

Posted by: ge2100ge | October 15, 2009 10:36 AM

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