Rush the Savior?
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While the experiment of bringing a football team back to St. Louis once seemed a wild success in the early part of this decade, the Rams have since faded into obscurity. Kurt Warner and Dick Vermeil might have given the franchise a brief spurt of enthusiasm but St. Louis has never been a football town and never will be a football town. It's a baseball place and the Rams -- once a bright light alongside the Cardinals -- have become irrelevant.
In other words, having Rush Limbaugh as an owner can only help.
The Rams, who struggle to sell out and have tumbled behind the Cardinals, Blues and the University of Missouri in terms of sports interest in St. Louis, are desperate to matter again. Limbaugh will make them do that. If nothing else, he will be a story every day.
While in many NFL cities, Limbaugh would be seen as a polarizing figure, he comes from a somewhat prominent family of lawyers in Cape Girardeau, Mo. -- about two hours south of the city. St. Louis. It's a very provincial place, that will probably welcome him as one of its own and perhaps as a savior that will help to keep the team from moving.
Rather than convincing St. Louis he is good for the organization, his bigger issue might be selling himself to the players, given his comments years ago about the media supporting Donovan McNabb because it wanted a black quarterback to succeed. He will have to show the players those words came from Limbaugh the entertainer not Limbaugh the person. The only way he'll be able to do that is to show himself to the team, to be available to the players, attending their practices, visiting them in the locker rooms.
He seems like the type who loves attention, who would want to be seen around the team.
And given the state of the Rams, where they are now, a little attention is something the franchise needs.
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