The League

Leonard Shapiro

Leonard Shapiro

Washington Post sports reporter, editor and columnist who has served on the NFL HOF Selection Committee.

Snyder Makeover


What else can Redskins owner Daniel Snyder and his mean-spirited minions do to alienate an already irate fan base at FedEx Field?

Will the next step involve asking patrons wearing those Dumb and Dumber tee-shirts adorned with the likenesses of Snyder and Vinny Cerrato to remove their garments and sit bare-chested in the stands in November and December? Will you lose your season tickets if you're spotted doing an on-camera interview in the parking lot with a local television station? Will you be asked to leave the premises for leading "Dan Must Go" chants beneath the owner's box?

Here's a suggestion for Redskins management, and particularly the seemingly tone-deaf team owner. It's time to go on a Charm Offensive. Spend an hour on your radio station answering fans questions. Pose for pictures with your arm around Jim Zorn, a man clearly in need of a hug. Admit, once and for all, that you've re-thought your position and will make it a priority to hire a competent general manager at the end of the season. Announce that you've decided to stop coming to your Redskins Park office on a regular basis, the better to focus on Six Flags and get more people to buy milkshakes at Johnny Rockets.

Before the next home game, have a most-creative banner contest in the parking lot, with the winners work displayed for all to see inside the stadium and up on your big screen scoreboard. Open up those lots to the masses for $5 per car, and hire enough smiling faced security people to get people in and out of the place in less than 45 minutes. Drop the price of brewskies to $3 for a 16-ounce cup, offer 50 cent hot dogs in the fourth quarter and promise publicly never, ever again to sue one of your fans for failing to make payments on club or any other kind of seats. For the first time in ten years, invite John Kent Cooke to a home game and let him sit in your box at a stadium his old man once built. He might even bring you a couple of bottles of damned fine wine from his Middleburg Vineyard.

Here's another suggestion. Stop blaming the media for your problems, which are mostly self-inflicted. Show your face in the press room; some of those people have covered your franchise for 25 years, and bet you don't even know their names. Smile every once in awhile. Walk outside the stadium before a game and press a little flesh with your fans. Try a tailgate hot dog. Sing a chorus of Hail to The Redskins. Make your own banner, something like "I Love You Fans, I Really Do" and hang it from your owner's box. This is football. It's supposed to be fun. Right now, it's not.

By Leonard Shapiro  |  October 30, 2009; 8:16 PM ET  | Category:  Washington Redskins Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   StumbleUpon   Technorati  
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Please email us to report offensive comments.

Suggestions Snyder will not read and would not follow if he did.

Posted by: dyskokyd | October 31, 2009 2:10 PM

Polly is looking for Anna...

Posted by: tony11 | October 31, 2009 7:16 PM

Join the plan to turn FedEx Field itself into a sign Snyder can't ban:

Posted by: A1232 | October 31, 2009 8:43 PM

Football is not about fun! It's about money! What are you thinking? Perhaps Redskins fans should boycott all of Synder's businesses? He might be embarrassed by a nearly empty stadium, but he'll have already gotten his money. And if you cancel your contracts, he'll sue you. So not buying jerseys is it unless you boycott the other businesses as well.

Posted by: SomersetNative | October 31, 2009 9:05 PM

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