Hurts the Bengals
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For me anyway, Chad Ochocinco's act has grown very old. Initially, it seemed playful and at times creative, enough to offset my old-school resistance to me-first exhibitionism. But by this time his post-touchdown performances have become about as interesting to me as the fourth run of that same commercial on late-night television.
I understand that it's all about "entertainment" and self-marketing, and in our age of niche markets and fifteen-minute celebrity the weekly Ochocinco Follies is by no means the only brand that fails to reach my niche, whatever that is. (I cannot begin to tell you how uninterested I am in the life stories of Michaele and Tareq Salahi.) Unless he is astonishingly obtuse, I assume that Chad has his fans who delight in whatever he dreams up from week to week.
I would guess that Roger Goodell has become weary of 85's performances, but he is obliged to play his role according their by now well-worn script, and there is no harm to the NFL so long as he continues playing it. Chad gets his highlight moment on SportsCenter, Goodell gets good marks with his admirers for imposing a fine, and everyone goes home happy.
Or almost everyone. I can't help wondering about Marvin Lewis and Chad's Bengal teammates, for whom the Ochocinco Follies must be at best a distraction and at worst a source of serious estrangement. Chad doesn't just "want the ball," as some receivers demand it; he wants the ball so that he can put on his sombrero afterward. The Bengals are having their most successful season in years, but their leading receiver keeps reminding them that he has other things on his mind besides the game at hand.
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