The League

Doug Farrar

Doug Farrar

A staff writer

Wake up Goodell


For NFL commissioner Roger Goodell to claim that the "Who Dat" cheer and slogan is somehow NFL property is merely the latest in a long line of byzantine marketing-based decisions made by the NFL -- keep in mind that the league also won't let the Superdome broadcast the Super Bowl to Saints fans who can't get to Miami or would prefer to enjoy the greatest moment in their team's history together as a community. Gotta get those ratings, y'know...

The NFL points to a 1988 trademark registration of the slogan made by the Saints which prevents any other entity from using the slogan in any way. But the phrase itself goes back to the late 1800s, when the NFL wasn't even a gleam in George Halas' eye. A guy named Steve Monistere registered the "Who Dat" trademark five years before the Saints did, in conjunction with a company called "Who Dat, Inc." According to, Monistere let the trademark lapse, but the precedent to "ownership" of the phrase doesn't even begin with the league. And taking a piece of local vernacular away from an area is the height of arrogance.

In truth, it's this kind of stuff that makes people wonder what the heck Goodell is thinking. Rog, you need to wake up. You've got an uncapped year and a possible lockout on your hands, and you're worried about a few unlicensed T-shirts? Get your head out of your posterior and leave the minutiae to others.

By Doug Farrar  |  January 29, 2010; 9:58 AM ET  | Category:  Doug Farrar , Roger Goodell Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   StumbleUpon   Technorati  
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