The League

Jason Maloni
Crisis Communications Expert

Jason Maloni

Senior Vice President with
Levick Strategic Communications
and Chair of the firm's Sports & Entertainment Practice.

Cardinals-Steelers tops


The Super Bowl was exciting, included memorable plays, nearly had a come from behind victory and perhaps the greatest last second catch in the history of football.

Of course this wasn't Saints-Colts, it was Steelers-Cardinals last year.

The Saints and Colts both had wonderful storylines and, prior to the Big Game, expectations were for a duel between two of the most successful quarterbacks this season. But it wasn't all that exciting. In fact it was rather anticlimactic.

When I heard that the ratings for the Superbowl broke all previous records, I wondered how much of it had to do with last year's game being so memorable. When so many people show up to your party it's usually because your last party rocked and no one wants to miss what happens this time.

I'm delighted for the Saints and they earned the win with a great air game, running game, defense and coaching. But someone at the CBS Network ought to thank Kurt Warner, Larry Fitzgerald, James Harrison, Big Ben and Santonio Holmes for making the most-watched televised event every year a little bit more special this season.

By Jason Maloni  |  February 10, 2010; 12:27 PM ET  | Category:  Super Bowl Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   StumbleUpon   Technorati  
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Didn't Big Ben and Santonio Holmes miss the playoffs this year?

Posted by: seanmg | February 11, 2010 12:24 AM

Most significant Super Bowl? Easy. Jets-Colts. That's the one that made the AFL taken at least almost as seriously as the NFL, and led to the merger. It was also the most surprising outcome, in part because the AFL wasn't taken seriously.

Posted by: Sutter | February 11, 2010 10:59 AM

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