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Liz Kelly
Washington Post Celebrity Blogger

Liz Kelly

The author of Celebritology

The Tiger Woods apology

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Q.
Tiger: what's the point?
If the Tiger press conference is tightly orchestrated/controlled by the PGA, Tiger is going to make a brief statement only, and he's not going to accept questions ... WHAT is the point? Seems like this will neither help nor hurt him.


A.
Liz Kelly writes:

Well, I guess the thinking behind it is that he's got to start somewhere. For the past three months, he's been invisible and largely at the mercy of tabloid coverage. This presser is his attempt to seize back control of his own image. He's got to come out strong and try to re-brand himself as a golfer. So, sure, he's going to have to mention the whole unfortunate infidelity thing, but you can bet the final word from Tiger tomorrow will be about golf. Why? That's the impression his handlers (and the PGA) want us to take away.

Why so short? Because there's only so much to say and allowing Tiger to take questions would only open the door to more potential landmines.

Continue reading discussion...

By Liz Kelly  |  February 19, 2010; 6:05 AM ET  | Category:  Crime Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   Del.icio.us   StumbleUpon   Technorati  
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