Follow the money
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A Super Bowl in New York (well, New Jersey) will open the floodgates for more cold weather cities to get the big game. Why? Follow the money. Stadium costs are going through the roof. Teams with new stadiums become much more valuable. Teams often want local municipalities to help pay for stadiums in some way and Super Bowls bring a tremendous amount of revenue to a city.
There's why. The Super Bowl becomes the ultimate carrot for the NFL to use to leverage cities into helping to pay for these new stadiums. I don't necessarily think the NFL is going to put the Super Bowl in Green Bay just to do it, but if a team in a cold weather city is trying to get a new stadium built I think you'll see the NFL offering up a Super Bowl as incentive to get to local politicians to help. In the end, the NFL has a vested interest in growing the value of their franchises. Nothing does that more than a new stadium. The Houston Texans are among the top five most valuable franchises in the NFL and they've only been in existence since 2002... Why? Because they own their own new stadium.
As for whether putting the Super Bowl on in a cold weather city is right or wrong from a fan perspective? If it's OK for football to played in cold climates at every single level of the game, then there's no reason why the crown jewel game of the sport can't be as well. If baseball's championship can be played in the cold, surely the NFL's can.
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