The League

Josh Kirkendall

Josh Kirkendall

Lead blogger for

Costs of the cold


I used to believe that an outdoor Super Bowl in a cold-weather city, even with the threat of a snow shower, would be the poetry and perception that this sport once thrived on. Why not allow other cities to host the Super Bowl and take in the millions that the game brings respective cities? According to CBS' Money Watch, the NFL estimated that $353 million poured into Florida's economy during last season's Super Bowl XLIV. Why not rotate the game played throughout all NFL cities, allowing an entirely different wave of fans to purchase tickets without the burden and cost of making travel and lodging arrangements when you already bought tickets that are thousands of dollars? Why not give smaller market cities the opportunity to make over $300 million to pour back into the economy?

It's understandable why the NFL likes Super Bowl locations to be in warm climates in Florida, Arizona, southern California, Texas or the manipulated climates of doomed stadiums. It allows for festivities in temperature friendly environments for sponsored pregame and halftime activities, presenting additional revenue to the sport. Many fans pay thousands for a Super Bowl ticket, a cost that would obviously demand the experience of enjoying a rare event (only 44 have ever been played), along with the comfort of not having to point at a threatening snow storm with painfully frozen digits. Furthermore, could smaller cities be able to adjust with the costs of hosting such an event, with things like limited lodgings, increased police presence and possible stadium renovations? Would fans in smaller markets buy tickets because of the costs?

It's wonderfully reminiscent with picture-perfect nostalgia to have the world's biggest game played with snow causing havoc with the player's footing. But in the end, if the league decided to open the venue to open-aired stadiums in colder cities, it would have to embark on many more questions; many of which importantly ask, can these cities handle it whereas stadiums in which the Super Bowl has already been played provide formulas that's already worked well enough for the NFL.

By Josh Kirkendall  |  May 25, 2010; 12:00 AM ET  | Category:  NFL , New York Giants , New York Jets , Roger Goodell , Super Bowl Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   StumbleUpon   Technorati  
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