The League

Jason Maloni
Crisis Communications Expert

Jason Maloni

Senior Vice President with
Levick Strategic Communications
and Chair of the firm's Sports & Entertainment Practice.

The waiting game

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  • "If I had to pick right now and make a decision, I'd say I'm not coming back." (April, 2006)
  • He said he didn't have "anything left to give." (March 2008)
  • "There's no way" he'd play another NFL game. (February 2009)
  • He "didn't feel like physically [he] could play at a level that was acceptable." (July 2009)

The Riverboat Gambler has always held his cards close and this season it's no different. We expect a commitment or declaration from Brett Favre. But maybe we should be looking for consistency. In that sense, he's delivered every year.

To his credit, he's reportedly remained in close contact with Vikings Coach Brad Childress and at least one comment from his agent says Brett will return this season if his ankle is healthy. Don't fault Favre for communicating to us that he is communicating with the Vikings. That might not be the answer the fans want but Favre can't be responsible for the tidal wave of chatter that accompanies the start of every camp.

Despite the information from teammates that he will retire, we don't have any official statement from Favre or the Vikings to go on. One of these days Favre will actually retire for good, and it will very likely be a pre-season announcement when he finally realizes his body can't deliver the kind of performance he thinks his teammates and fans deserve.

Favre's always been a "we'll see" kind of guy. That isn't the answer of a waffler. It's the frank answer of a gunslinger who knows the day will come when his team needs someone faster on the draw.

By Jason Maloni  |  August 5, 2010; 9:53 AM ET  | Category:  Brett Favre , Jason Maloni , Minnesota Vikings Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   Del.icio.us   StumbleUpon   Technorati  
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Been a member of Favre's pr team long?

Posted by: ksobserver1 | August 7, 2010 8:23 AM

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