The League

Jason Maloni
Crisis Communications Expert

Jason Maloni

Senior Vice President with
Levick Strategic Communications
and Chair of the firm's Sports & Entertainment Practice.

The Belichickian aspect

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The Randy Moss-Vikings deal creates a lot of excitement and buzz for a team on the cusp of greatness.

I'm talking, of course, about the New England Patriots.

Right now, the Patriots (3-1) are in a tight race with the Jets and Dolphins. The division is up for grabs and New England's defense made a big statement on the road Monday in Miami.

The Moss trade affords explosive second year player, Brandon Tate, more playing time. Bill Belichick feels that Tate has Moss's "big play ability" and none of the uncertainty that comes with a 33-year old player with a history of going invisible in games, and who doesn't like how he's being treated by management. Plus, the emergence of Aaron Hernandez and Rob Gronkowski give Brady receiving options at tight end that he hasn't had since Ben Watson's prime.

While hand-wringing seems to be the order of the day for Beantown, clearly, Belichick has confidence that the deal is a good one for the Patriots.

For Minnesota, the deal represents a now-or-never strategy. The team has sunk a lot of money into Brett Favre, who is likely in his last season. Randy isn't getting an younger either and, now, he will be excited to play with his longtime friend, Favre. Minnesota's looming schedule includes contests with the Patriots and the Jets and, there, Moss would seem like a valuable weapon to have. Even Percy Harvin can get excited because he'll see less double coverage.

I'm not surprised there is a lot of talk that this is a win-win. But I suspect it's the Patriots who will be in a better position come December.

By Jason Maloni  |  October 6, 2010; 3:26 PM ET  | Category:  Jason Maloni , Minnesota Vikings , New England Patriots Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   Del.icio.us   StumbleUpon   Technorati  
Previous: Which team benefits most from Randy Moss deal? | Next: Motivated Moss provides big boost

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Lost in the analysis of the Moss trade is that the Pats have been unable to get Julian Edelman on the field (in part, because of injury, in part because there was no place to put him) and believe he is a possession-type receiver with even better YAC potential than Wes Welker. With Welker, Edelman, Hernandez, Gronkowski and Tate, the Pats are returning to the short passing game of their Superbowl championships. Also, don't be surprised to see the Pats make a low risk play for a Deion Branch as veteran depth. He could step back into the Pats system quickly over the bye week, and is a Tom Brady favorite.

Posted by: joej1 | October 6, 2010 4:27 PM

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